| Using the same actor too often |
| I hadn't spotted the constipated in the Nedbank ad, but it makes sense. This is a big problem in radio advertising. Same voices all the time, so that all advertisers eventually sound the same (is there somebody other than Ashley Taylor getting work??) Or else distinctive voices that become so associated with a brand that it becomes madness for another advertiser to use them - eg Silvaine Strike of Cell C fame. |
| Eragrostis [03 Mar 2006 14:24] |
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