THE BRAVE IDEAS PODCAST
The Brave Ideas Podcast is all about bringing to light fresh perspectives in the realm of digital and advertising, as perceived by the employees of Aqua and the Wunderman global network. More
The Brave Ideas Podcast is all about bringing to light fresh perspectives in the realm of digital and advertising, as perceived by the employees of Aqua and the Wunderman global network. More
Episode 32: Sheep or Spock with Beth Strauss
Beth Strauss, strategist at BaseTwo, chats to us about the discipline of behavioural economics and how it can be applied in marketing. We discuss the role of social proof in human decision making, as well as how abundant choice has made harnessing these behavioural drivers so imperative to marketers. We discuss case studies around how organisations leverage behavioural cues in order to drive action and explore how technological trends and data are empowering brands to better understand the ways in which they can engage consumers. We explore how BaseTwo have applied certain principles of behavioural economics in the work they have done for their clients. Super informative discussion with a very clued up guest!
RAPT BizTrendsTV: Student Village's Ronen Aires - Gen Z's disruption of the world
Born in 1994, Gen Z are the born free generation and they are redefining the world from work to play, opening challenges and opportunities that brands need to understand they want to stay relevant and thrive in the Gen Z world.
27 May 2025 09:18
RAPT BizTrendsTV: GG Alcock on KasiNomics - A growth trend reshaping Africa's economies
The second episode of RAPT BizTrendsTV focuses on the informal economy, a key growth trend reshaping South Africa’s and Africa's economies. Often referred to as the grey economy, it is brimming with potential.
25 Mar 2025 09:33
