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The Lead Creative: "More creative freedom, less money"

An employee inspects bottles of beer on a conveyor belt along a production line at the East African Breweries' microbrewery as the company released its half-year results in Ruaraka, Nairobi Kenya, 26 January 2024. Reuters/Monicah Mwangi/File Photo/File Photo

Kenyan court postpones case seeking to halt Diageo's $2.3bn sale of EABLDuncan Miriri and Emma Rumney

The brands that win in 2026 will be the ones who view this seasonal moment not as a post-holiday filler, but as the launchpad for behaviour-driven (Image source: © 123rf )

January is an opportunity for brands: 11 social media marketing ideas

By Keith Kakadia 7 Jan 2026

According to Sociallyin CEO Keith Kakadia, the next phase of digital retail rewards efficiency, conversion, and retention—not spray-and-pray advertising or unchecked scale (Image source: © 123rf )

2026: The year e-commerce gets ruthless

By Keith Kakadia 5 Jan 2026

More news

International Andy Awards regional chairs, including Africa, named

International Andy Awards regional chairs, including Africa, named

2 Oct 2025

Source: © Gerety Awards VML is the Gerety Awards Global Network of the Year. Pictured: VML's Thanks for Coke-Creating campaign from Coca-Cola that won gold at the Awards.

Gerety Awards 2025 winners - VML named Global Network of the Year

9 Sep 2025

Image supplied.

Designers Hugo Dumas and Carla Zhang bring fresh solutions to fashion’s growing waste problem

9 Sep 2025

WPP's new leadership appointmetns include Laurent Ezekiel as global CEO of Ogilvy, Devika Bulchandani as COO and Laurent Ezekiel as Global CEO of Ogilvy
Floriane Tripolino was named CEO of WPP Open X, dedicated to The Coca-Cola Company (Image supplied)

WPP announces key global leadership appointments

5 Sep 2025

Shoprite nears Africa consolidation finish line, with Mozambique under possible review

Shoprite nears Africa consolidation finish line, with Mozambique under possible review

Nqobile Dludla 4 Sep 2025

Fanta partners with horror icons for Halloween campaign

Fanta partners with horror icons for Halloween campaign

29 Aug 2025

Kionna Moodley is the shopper marketing lead for PepsiCo. Source: Supplied.

#WomensMonth: Kionna Moodley's shopper marketing vision for PepsiCo in Africa

Karabo Ledwaba 11 Aug 2025

AI and data are reshaping Africa's retail sector

AI and data are reshaping Africa's retail sector

Blessed Hwaire and Shobhit Jain 11 Aug 2025

Checkers' outperforms leading global counterparts when compared to their home markets.

South African brands dominate Africa’s brand value rankings

19 Jun 2025

Source: © Campaign India Andy Jassy, President and CEO of Amazon, has been named the Cannes Lions 2025 Media Person of the Year

#Cannes2025 Media Person of the Year to Amazon president and CEO

18 Jun 2025

Introducing the Effie Lions Foundation: Building a marketing industry for everyone

Introducing the Effie Lions Foundation: Building a marketing industry for everyone

Association for Communication and Advertising 13 Jun 2025

Source:

Publicis unseats WPP on Mars’ $1.7bn media account

11 Jun 2025

Mark Read, WPP's CEO for the past seven years, will retire at the end of 2025 (Image: WPP)

End of an era as Mark Read announces retirement from WPP

9 Jun 2025

The Cannes Glass Lion for Change shortlist has been announced

#Cannes2025: The Glass Lion for Change shortlist revealed

Danette Breitenbach 5 Jun 2025

Spar Group plans to sell Swiss and UK retail businesses

Spar Group plans to sell Swiss and UK retail businesses

3 Jun 2025

Ashish Williams (left) has been appointed senior vice president, media, for Publicis Groupe Africa, reporting directly to Koo Govender, CEO of Publicis Groupe Africa (right) (Image @ Bizcommuniy)

Publicis Groupe Africa appoints Ashish Williams as SVP, Media

2 Jun 2025

Brand Finance: Automobile, watch and cosmetic brands the world's most valuable luxury brands

27 May 2025

All about YOU! Putting YOU in YOUth Month on Biz!

All about YOU! Putting YOU in YOUth Month on Biz!

Bizcommunity.com 20 May 2025

OK Zimbabwe's majority shareholders back $30m rights issue, CEO says

OK Zimbabwe's majority shareholders back $30m rights issue, CEO says

Chris Muronzi 8 May 2025

Source: © 123rf The 2025 first half AdForum Summit will take place in New York between 12 and 16 May 2025 with one of the key meetings with the leadership of Omnicom Advertising Group

AdForum Summit includes key meeting with Omnicom Advertising Group leadership

6 May 2025

Source: © 123rf While Global advertising spend is now on course to grow 6.7% this year to $1.15trn, according to a new study from Warc, this is a downgrade of almost one percentage point (pp) from the marketing effectiveness experts’ November forecast

Warc study shows growth this year but still downgrade of almost one percentage point

28 Mar 2025

The Warc Rankings 2025 Effective 100 reveal the most awarded campaigns and companies for effectiveness
(Image supplied)

Warc Effective 100 ranks world’s most awarded campaigns and companies for effectiveness

25 Mar 2025

#InternationalWomensDay2025: Celebrating Philile Mabolloane, head of Retail: Consumables at Amazon SSA

#InternationalWomensDay2025: Celebrating Philile Mabolloane, head of Retail: Consumables at Amazon SSA

Evan-Lee Courie 6 Mar 2025

Source: © More About Advertising

WPP’s 2024 preliminary results see shares plunge 16% to a four year low

27 Feb 2025

(Image supplied)

Warc: “Podcasts are having a moment" - but popularity not translating into ad revenue

17 Feb 2025

Source: © 123rf A recent study by Public Desire ranked the most 'online shopping addicted' countries

Top 10 countries most addicted to online shopping | China tops the list, UK and US follow closely

10 Feb 2025

Inaugural Africa-focused Massmart Growth Summit set for April 2025

Inaugural Africa-focused Massmart Growth Summit set for April 2025

15 Jan 2025

Source: © Bizcommunity The inaugural SSA MMA Smarties Awards awarded 51 Awards, with 19 Gold, 19 Silver and 13 Bronze Awards

Inaugural SSA MMA Smarties' winners announced, the TFG named Brand of the Year

9 Dec 2024

Lidl's global holiday campaign was created by BBDO Germany and its chief creative officer, South African-born Jonathan Deeb and Academy Award-winning filmmaker Tom Hooper (Image supplied)

BBDO Germany's 6 minute brand film for Lidl's global holiday campaign

6 Nov 2024

SA’s MellowVans brings mobile EV stores to African telcos

SA’s MellowVans brings mobile EV stores to African telcos

6 Nov 2024

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