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The Lead Creative

The Lead Creative: "More creative freedom, less money"

An employee inspects bottles of beer on a conveyor belt along a production line at the East African Breweries' microbrewery as the company released its half-year results in Ruaraka, Nairobi Kenya, 26 January 2024. Reuters/Monicah Mwangi/File Photo/File Photo

Kenyan court postpones case seeking to halt Diageo's $2.3bn sale of EABLDuncan Miriri and Emma Rumney

The brands that win in 2026 will be the ones who view this seasonal moment not as a post-holiday filler, but as the launchpad for behaviour-driven (Image source: © 123rf )

January is an opportunity for brands: 11 social media marketing ideas

By Keith Kakadia 7 Jan 2026

According to Sociallyin CEO Keith Kakadia, the next phase of digital retail rewards efficiency, conversion, and retention—not spray-and-pray advertising or unchecked scale (Image source: © 123rf )

2026: The year e-commerce gets ruthless

By Keith Kakadia 5 Jan 2026

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Companies ignore order to cut prices

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Even the music has stopped

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Pick 'n Pay scam extends to schools and charities

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Let's do Biz