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The Lead Creative

The Lead Creative: "More creative freedom, less money"

In 2026 the CMO Council reflects on 25 years of an evolving and defining role for the chief marketing officer in the C-Suite (Image source: © CMO Council )

CMO Council's 25th anniversary reflects on CMOs evolutionary role

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hdptcar via

Failure to help small farmers adapt will compromise future food production

14 Feb 2017

Carl Davies, CSIRO via - Cowpeas are a staple food and an important source of protein for over200 million people in sub-Saharan Africa.

Pulses, powerful allies in achieving Sustainable Development Goals

13 Feb 2017

How to create engaging customer experiences

How to create engaging customer experiences

13 Feb 2017

Didier Drogba scores goal with Turkish Airlines ad

Didier Drogba scores goal with Turkish Airlines ad

10 Feb 2017

Image by 123RF

AFRIMA seeks support for creative industries from AU

10 Feb 2017

Dotshock © –

Brands nudge their way towards goodness

Leslie Pascaud 9 Feb 2017

Consumer trends in North Africa

Consumer trends in North Africa

7 Feb 2017

Lady Gaga rocks the Super Bowl half time show - @forbes

#TRENDING: Brand activism ruled Super Bowl 2017

Louise Marsland 6 Feb 2017

#WeatherWatch: Is La Niña on her way out?

#WeatherWatch: Is La Niña on her way out?

Piers Kenyon 6 Feb 2017

Dakar. Image by 123RF

Africa's first city ‘Resilience Strategy' unveiled for Dakar

3 Feb 2017

Why microbes are key to solving Africa's food security crisis

Why microbes are key to solving Africa's food security crisis

Esther Ndumi Ngumbi 3 Feb 2017

Beats by Dre.

Building your brand through the power of storytelling

Nicole Shapiro 2 Feb 2017

123RF

Building a team strong enough to carry a brand to success

Harry Welby-Cooke 20 Jan 2017

How to address the needs of the uncompromising customer

How to address the needs of the uncompromising customer

19 Jan 2017

Castel’s 162-hectare vineyard in Ziway, Ethiopia.

Ethiopia's emerging wine industry luring consumers locally and abroad

19 Jan 2017

meganelford0 via

To discover Africa's biodiversity, look to the soil

Esther Ngumbi 18 Jan 2017

Hilton Garden Inn Casablanca Sidi Maarouf

Hilton continues Moroccan expansion with first hotel in Casablanca

17 Jan 2017

GE launches Africa Innovation Centre

GE launches Africa Innovation Centre

16 Jan 2017

Is marketing automation limiting your brand's visibility?

Ryan Kh 6 Jan 2017

How "no-frills" marketing and creative agencies can make small businesses more competitive

How "no-frills" marketing and creative agencies can make small businesses more competitive

Sérgio G. de Sousa 5 Jan 2017

sarangib via

Post-harvest losses still major challenge in East Africa

28 Dec 2016

123RF

Are you making these five logo design blunders?

Charles Mburugu 20 Dec 2016

Consumers expect companies to create positive change

Consumers expect companies to create positive change

13 Dec 2016

Image source:

Empathy as a starting point to innovation

Amandine Robin 12 Dec 2016

123RF

Social media sentiment shows why customer expectations matter

JP Kloppers 8 Dec 2016

Falara © –

#Influencerchange: Think like an influencer

Leigh Andrews 6 Dec 2016

When fame is no longer enough: Brand ambassadors in the age of social media

JP Kloppers 5 Dec 2016

Ion Chiosea © –

#Influencerchange: Crucial moments and vital behaviours

Leigh Andrews 5 Dec 2016

123RF

Maximising consumer engagement in a brand-push war zone

Claudelle Naidoo 30 Nov 2016

James Maposa

Developing a brand strategy

James Maposa 29 Nov 2016

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