Branding News

The fifa World Cup 2026 is predicted to drive $10.5 billion surge in ad spend but ad impact has diminished amid a shifting media landscape (Image supplied)

Fifa World Cup 2026 drives $10.5bn ad surge, but with diminshed impact

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#WeatherWatch: Is La Niña on her way out?

#WeatherWatch: Is La Niña on her way out?

Piers Kenyon 6 Feb 2017

Dakar. Image by 123RF

Africa's first city ‘Resilience Strategy' unveiled for Dakar

3 Feb 2017

Why microbes are key to solving Africa's food security crisis

Why microbes are key to solving Africa's food security crisis

Esther Ndumi Ngumbi 3 Feb 2017

Beats by Dre.

Building your brand through the power of storytelling

Nicole Shapiro 2 Feb 2017

123RF

Building a team strong enough to carry a brand to success

Harry Welby-Cooke 20 Jan 2017

How to address the needs of the uncompromising customer

How to address the needs of the uncompromising customer

19 Jan 2017

Castel’s 162-hectare vineyard in Ziway, Ethiopia.

Ethiopia's emerging wine industry luring consumers locally and abroad

19 Jan 2017

meganelford0 via

To discover Africa's biodiversity, look to the soil

Esther Ngumbi 18 Jan 2017

Hilton Garden Inn Casablanca Sidi Maarouf

Hilton continues Moroccan expansion with first hotel in Casablanca

17 Jan 2017

GE launches Africa Innovation Centre

GE launches Africa Innovation Centre

16 Jan 2017

Is marketing automation limiting your brand's visibility?

Ryan Kh 6 Jan 2017

How "no-frills" marketing and creative agencies can make small businesses more competitive

How "no-frills" marketing and creative agencies can make small businesses more competitive

Sérgio G. de Sousa 5 Jan 2017

sarangib via

Post-harvest losses still major challenge in East Africa

28 Dec 2016

123RF

Are you making these five logo design blunders?

Charles Mburugu 20 Dec 2016

Consumers expect companies to create positive change

Consumers expect companies to create positive change

13 Dec 2016

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Empathy as a starting point to innovation

Amandine Robin 12 Dec 2016

123RF

Social media sentiment shows why customer expectations matter

JP Kloppers 8 Dec 2016

Falara © –

#Influencerchange: Think like an influencer

Leigh Andrews 6 Dec 2016

When fame is no longer enough: Brand ambassadors in the age of social media

JP Kloppers 5 Dec 2016

Ion Chiosea © –

#Influencerchange: Crucial moments and vital behaviours

Leigh Andrews 5 Dec 2016

123RF

Maximising consumer engagement in a brand-push war zone

Claudelle Naidoo 30 Nov 2016

123RF

Six steps to a better digital marketing strategy

Jennifer Roberts 29 Nov 2016

James Maposa

Developing a brand strategy

James Maposa 29 Nov 2016

Five business branding mistakes to avoid

Five business branding mistakes to avoid

Charles Mburugu 29 Nov 2016

Joachim Huber via

Protecting and developing African agriculture in the face of climate change

Patrick Dupoux and Younes Zrikem 28 Nov 2016

Increased competition for brands as economy slumps

Increased competition for brands as economy slumps

25 Nov 2016

MTN Nigeria named most valued brand

23 Nov 2016

Invest in personal brand building for both you and the greater good

James Maposa 23 Nov 2016

How to play the game of social media brand dodge ball

Robin Richardson 18 Nov 2016

LaraHughes via

Agritech Expo migrates to Tanzania

17 Nov 2016

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