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The fifa World Cup 2026 is predicted to drive $10.5 billion surge in ad spend but ad impact has diminished amid a shifting media landscape (Image supplied)

Fifa World Cup 2026 drives $10.5bn ad surge, but with diminshed impact

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Back row (From L-R): Banky W, Ted Sarandos (Netflix Chief Content Officer), Kate Henshaw, Richard Mofe-Damijo, Felipe Tewes (Netflix Italian & African Originals Director), Omoni Oboli, Ben Amadasun (Netflix Africa Licensing Director) and Akin Omotoso Front Row (L-R) Mo Abudu, Adesua Etomi, Dorothy Ghettuba (Netflix African Originals lead) , Kunle Afolayan, Kemi Adetiba and Ramsey Noah.

Netflix Naija: Creative freedom in Nigeria's emerging digital space?

Samuel Andrews 20 Mar 2020

YouTube appoints Alex Okosi as MD of emerging markets: EMEA

YouTube appoints Alex Okosi as MD of emerging markets: EMEA

21 Jan 2020

#BizTrends2020: From the rise of independent artists to the age of TikTok

#BizTrends2020: From the rise of independent artists to the age of TikTok

Tecla Ciolfi 13 Jan 2020

Image source: Gallo/Getty Images.

Social media trends for 2020

Tito Ribeiro 31 Dec 2019

The Best of Biz: Marketing & Media 2019

#BestofBiz 2019: Marketing & Media

17 Dec 2019

The Best of Biz: Marketing & Media Africa 2019

#BestofBiz 2019: Marketing & Media Africa

17 Dec 2019

New monetisation models for media are needed

New monetisation models for media are needed

Louise Burgers 16 Dec 2019

Image source: Gallo/Getty Images.

2020: Building the emotive link between customers and our brands

Alan Radmall 12 Dec 2019

#PR2020 Summit speakers Nadia Hearn of Faselis, Jody Kolbee of Writers Hand Studios, Jaco Pienaar of PEAR, Sasha Knott of Job Crystal and Regine Le Roux of Reputation Matters. Missing: Robin Tindall of Lead Genius.

#PR2020: Trends in the PR influencer, recruitment, reputation and measurement space

Leigh Andrews 12 Dec 2019

Journalist Nazli Ilicak is embraced after her release from prison in Istanbul in November 2019, after a court ordered her free on time served at a retrial. Two of her colleagues remain in prison on terrorism related charges, among the 47 journalists jailed in Turkey. Credit: CPJ/Reuters/Huseyin Aldemir.

The world's worst jailers of journalists

Elana Beiser 11 Dec 2019

All the speakers from left to right: Stephane Rogovsky, the CEO and founder of R Squared; Amanda Sevasti Alves, head of CX and digital at Publicis Machine; rapper turned businessman, Siya Metane from SlikourOnLife; Nicole Capper, MD and owner of Mango-OMC; well-known blogger; Aqeelah Harron-Ally from Fashion Breed and Hayden Manuel, sportstyle ZA marketing manager at Puma South Africa.

#IABInsightSeries: Digital influencer marketing in the spotlight

Juanita Pienaar 6 Dec 2019

Image source: Gallo/Getty Images.

Social media crisis management

Gosi Legoale 3 Dec 2019

Facebook gathers developers for Kenya summit

Facebook gathers developers for Kenya summit

25 Nov 2019

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SA's VMLY&R wins Silver at 2019 Epica Awards

22 Nov 2019

Warc Global Ad Trends: Search advertising will rise 9.6% but growth slowest since 2015

Warc Global Ad Trends: Search advertising will rise 9.6% but growth slowest since 2015

21 Nov 2019

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DHL Express launches live chat to enhance customer experience

20 Nov 2019

Image source: Gallo/Getty.

Community developers gather with Facebook in Kenya

19 Nov 2019

Study examines engagement boosting on platforms

Study examines engagement boosting on platforms

19 Nov 2019

'Boost with Facebook' and RiseUp bring digital skills to Egypt

'Boost with Facebook' and RiseUp bring digital skills to Egypt

15 Nov 2019

Mobile instant messaging platforms are used by many health professionals to share information and professional experiences. Shutterstock

How WhatsApp groups support Nigeria's nurse graduates

Ademola Johnson Ajuwon & Christoph Pimmer 14 Nov 2019

Pieter de Villiers, co-founder and CEO, Clickatell

#AfricaCom: Chat commerce leapfrogs in Africa

13 Nov 2019

Image credit: Jeffrey F Lin on Unsplash.

How social media activity is fuelling future global women's sports investment

11 Nov 2019

Dr Carl Driesener, senior marketing scientist at the Ehrenberg-Bass Institute (EBI) of marketing science in Australia explaining the 5 steps to becoming a smarter target marketer at Spark Media's recent event.

5 steps to becoming a smarter target marketer

Leigh Andrews 8 Nov 2019

Bonang Matheba named African Influencer of the Year at 2019 E! People's Choice Awards

Bonang Matheba named African Influencer of the Year at 2019 E! People's Choice Awards

31 Oct 2019

Meet Facebook News: its new 'dedicated place' for news in the US

Meet Facebook News: its new 'dedicated place' for news in the US

Shereesa Moodley 28 Oct 2019

Social Media Landscape Briefings 2019: The fragmentation of social media into niche social platforms

Social Media Landscape Briefings 2019: The fragmentation of social media into niche social platforms

Juanita Pienaar 28 Oct 2019

Four Iwacu journalists, from left, Térence Mpozenzi, Agnès Ndirubusa, Christine Kamikazi, Egide Harerimana, and their driver, Adolphe Masabarikiza, are detained in Burundi. Credit: CPJ/Iwacu Media.

Burundi police arrest Iwacu journalists covering unrest

28 Oct 2019

Image credit: Vinicius Amano on Unsplash.

Beyond the usual suspects: 6 alternative digital media platforms for South African brands

Grant Lapping 28 Oct 2019

Image source: Gallo/Getty.

The digital dash for Africa

25 Oct 2019

Turn.io chat platform connects social impact organisations with audiences

Turn.io chat platform connects social impact organisations with audiences

25 Oct 2019

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