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The Lead Creative

The Lead Creative: "More creative freedom, less money"

In 2026 the CMO Council reflects on 25 years of an evolving and defining role for the chief marketing officer in the C-Suite (Image source: © CMO Council )

CMO Council's 25th anniversary reflects on CMOs evolutionary role

#BizTrends2026 | Nerdware’s Lerato Mothopeng: Inclusive digital transformation for Africa

#BizTrends2026 | Nerdware’s Lerato Mothopeng: Inclusive digital transformation for AfricaLerato Mothopeng

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How Africa can benefit more from the internet economy

How Africa can benefit more from the internet economy

27 Nov 2017

Brand Science joins Brand Union to form new market offer

24 Nov 2017

The art of anthropology and B2B communication

The art of anthropology and B2B communication

Claire Denham-Dyson 24 Nov 2017

Mobile marketing yields strong results for Coca-Cola

Mobile marketing yields strong results for Coca-Cola

23 Nov 2017

Digital trends for 2018

Digital trends for 2018

Allon Raiz 21 Nov 2017

Dramatic rise of African consumer power driving development

Dramatic rise of African consumer power driving development

17 Nov 2017

The e-mail and SMS marketing juggernaut

The e-mail and SMS marketing juggernaut

Walter Penfold 17 Nov 2017

Survey will offer key insights on influencer marketing

Survey will offer key insights on influencer marketing

14 Nov 2017

#MeettheMarketer: Are business consultancies the ad agencies of the future?

#MeettheMarketer: Are business consultancies the ad agencies of the future?

Louise Marsland 13 Nov 2017

Image credit: .

Ask Afrika Orange Index: Feeling customer service

Danette Breitenbach 13 Nov 2017

Image credit: Negative Space via

Data visualisation tools provide a view of the customer journey beyond marketing

Richard Mullins 13 Nov 2017

Image credit: Mark Adams -

Managing your business in the freelance economy

Dan Marcus 13 Nov 2017

#Trending: The rise of consumer resilience

#Trending: The rise of consumer resilience

Louise Marsland 7 Nov 2017

The digital elephant in the room... Image credit: Jan Mik © –

Reimagining marketing: Brand building in the digital age

Leigh Andrews 6 Nov 2017

Dubai hosts summit, positions self as Africa investment hub

Dubai hosts summit, positions self as Africa investment hub

6 Nov 2017

Great brand communications solutions come from collaboration

Khangelani Dziba 6 Nov 2017

The Liquorice team with Enver Groenewald from Unilever.

#MMASASmarties17: Sexy, practical and successful

Danette Breitenbach 3 Nov 2017

Generation C - It's about connectivity and community rather than age

Generation C - It's about connectivity and community rather than age

Werner Lindemann 3 Nov 2017

Brands do not market effectively to women in Africa

Brands do not market effectively to women in Africa

2 Nov 2017

Africa's consumption revolution

Africa's consumption revolution

2 Nov 2017

Digital marketing tips for SA's small businesses

Digital marketing tips for SA's small businesses

Stephen Sandmann 2 Nov 2017

Africa needs to focus on 'intrapreneurship'

Africa needs to focus on 'intrapreneurship'

30 Oct 2017

Why brands need to become master storytellers

Why brands need to become master storytellers

Greg Viljoen 27 Oct 2017

MMA EMEA Smarties 2017 winners announced

MMA EMEA Smarties 2017 winners announced

26 Oct 2017

Make it digital

Make it digital

Jeanette Grove 26 Oct 2017

South African retail compound annual growth rate.

Phygital: The new retail marketing playground

Jainita Khatri 26 Oct 2017

From left to right: Bentry Chaura, acting director, SADC, Tawanda Gotosa, technical advisor, SADC, Deborah Kahatano, senior programme officer, SADC, Lily Rakorong, chairperson, RETOSA, Sem Shikongo, former Chairman, RETOSA, Moses Chakanga, technical advisor, RETOSA, Tebogo Oletile, public relations and marketing manager, HATAB, Kenneth Racombo, Acting Ceo of RETOSA, Andoniaina Andriamiandrisoa, Programme Officer, SADC and Simba Mandinyenya, Executive, RETOSA.

SADC to support RETOSA on tourism destination marketing strategy

26 Oct 2017

Kigali, Rwanda. © Dereje Belachew via

Africa needs coordinated strategies for urbanisation

25 Oct 2017

Addressing Africa's challenges through innovation

Addressing Africa's challenges through innovation

25 Oct 2017

How to industrialise Africa in a socially inclusive, environmentally sustainable manner

How to industrialise Africa in a socially inclusive, environmentally sustainable manner

24 Oct 2017

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