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The Lead Creative

The Lead Creative: "More creative freedom, less money"

In 2026 the CMO Council reflects on 25 years of an evolving and defining role for the chief marketing officer in the C-Suite (Image source: © CMO Council )

CMO Council's 25th anniversary reflects on CMOs evolutionary role

#BizTrends2026 | Nerdware’s Lerato Mothopeng: Inclusive digital transformation for Africa

#BizTrends2026 | Nerdware’s Lerato Mothopeng: Inclusive digital transformation for AfricaLerato Mothopeng

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Seven reasons why CMOs should be committing to an innovation budget

Seven reasons why CMOs should be committing to an innovation budget

Johan Walters 28 Nov 2016

Divergent consumer confidence in Ghana and Nigeria

Divergent consumer confidence in Ghana and Nigeria

28 Nov 2016

Abhik Gupta

Kenyan consumer confidence rises

28 Nov 2016

Dino Gelmetti

African air travel expected to take off

28 Nov 2016

How can brands overcome ad blocking software?

How can brands overcome ad blocking software?

Chiara Di Rago 25 Nov 2016

Sylvia Schutte

Finding an agency through pitch process

23 Nov 2016

Worradirek Muksab © –

Stand tall: The fear of failure vs bravery

Andrew MacKenzie 22 Nov 2016

Paulino Baptista, Minister of Hospitality and Tourism of Angola.

Launch of first of 50 hotels planned in Angola

22 Nov 2016

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Why has Africa failed to industrialise?

Masimba Tafirenyika 21 Nov 2016

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Africa looks to solar for communities off the grid

21 Nov 2016

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Africa waits and wonders on Trump's foreign policy

17 Nov 2016

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Africa plays a crucial role in global geopolitical balances

16 Nov 2016

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Investment trade show comes to Kenya

14 Nov 2016

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ASEAN region reaches out to Africa

14 Nov 2016

Populism and its effect on trade in Sub-Saharan Africa

Populism and its effect on trade in Sub-Saharan Africa

Shannon Butler 11 Nov 2016

Networking forms part of the modern marketer's playbook

Networking forms part of the modern marketer's playbook

Dominique Pienaar 11 Nov 2016

Peter Searll

Accurate audience measurement in Africa through mobile tracking

Peter Searll 9 Nov 2016

Andre Steenekamp

Going beyond the click with programmatic media buying

Andre Steenekamp 9 Nov 2016

The digital marketing future is now

The digital marketing future is now

Craig Munitz 9 Nov 2016

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IMF chief to recommend USD12bn Egypt loan approval

9 Nov 2016

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African Development Bank okays USD600m loan for Nigeria

7 Nov 2016

African innovation centre launched

African innovation centre launched

7 Nov 2016

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Money transfer market in Nigeria thrives

4 Nov 2016

123RF

Why your content marketing strategy should be platform agnostic

Tom Manners 3 Nov 2016

What does the future of influencer content look like?

What does the future of influencer content look like?

Chiara Di Rago 3 Nov 2016

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#ABSA-&-Coca-Cola-GET-IT: But can they convert the lives they changed into active brand communities?

Bandile Ndzishe 3 Nov 2016

123RF

Marketers struggling to measure impact of investments in omnichannels

3 Nov 2016

Quality multichannel customer communications win hearts and wallets

Quality multichannel customer communications win hearts and wallets

Jacques van Wyk 2 Nov 2016

123RF

Smarter targeting and creative intelligence fuelling the future of activations in Africa

Elizabeth Keeve 2 Nov 2016

Pixabay

Are you making these product packaging blunders?

Charles Mburugu 2 Nov 2016

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