Youth Marketing News

Why a blended approach to marketing is needed in Africa

Why a blended approach to marketing is needed in AfricaMatthew Nkala

(L to r:) Adetutu Laditan, founder, creative director, Woof Studios, Lagos, Bongiwe Neema Nouse, creative director, The Odd Number, Alison Hingle, senior creative, Joe Public United, have been chosen to sit on the One Club’s Young Guns 23 Jury (IOmage by Lesley, Svenson © Bizcommunity)

Joe Public and The Odd Number's young creatives on Young Guns 23 jury

9 Jul 2025

The New York Festivals Advertising Awards (NYFA) 2025 winners have been announced (Image supplied)

Dentsu Digital Inc. awarded New York Festivals 2025 Best of Show Award

13 Jun 2025

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The rise of Afrilennials and how to communicate with them

Nandi Zambodla 22 Jul 2016

How millennials prefer to work

How millennials prefer to work

6 Jul 2016

Four things you can learn from Afrillennial smartphone preferences

Four things you can learn from Afrillennial smartphone preferences

24 Jun 2016

Planting the seeds of an African Renaissance

Planting the seeds of an African Renaissance

Kerushan Govender 22 Jun 2016

Image by 123RF

Youth employment trends in East Africa

21 Jun 2016

Image credit © Pitchengine.com

Sneaker wars: Four ways to kick it with Afrillennials

17 Jun 2016

Richard Mulholland

#YouthMonth: Seven tips for minding the gap with Afrillennials

3 Jun 2016

Image by 123RF

Digital literacy skills for Africa's youth

17 May 2016

The six Africa youth trends you can't ignore

The six Africa youth trends you can't ignore

11 May 2016

Fewer than half of Arab youth believe there are good job opportunities avaialble to them.

Latest Arab Youth Survey findings

13 Apr 2016

Jason Levin

[Secrets of success] Good old-fashioned values and service deliver winning formula

Ann Nurock 10 Mar 2016

Mwale calls for provision of entrepreneurship skills, startup capital to African youths

Mwale calls for provision of entrepreneurship skills, startup capital to African youths

8 Feb 2016

DStv Eutelsat Awards extends deadline for students to win a trip to Paris

DStv Eutelsat Awards extends deadline for students to win a trip to Paris

4 Nov 2015

African Champions - German multimedia broadcast highlights influential young Africans

African Champions - German multimedia broadcast highlights influential young Africans

21 Jul 2015

Adelle Onyango named mentor for Obama initiative

Adelle Onyango named mentor for Obama initiative

Elly Gitau 10 Jul 2015

MTV and MTV Base debunk 'lazy' youth perception

MTV and MTV Base debunk 'lazy' youth perception

6 Jun 2015

[Biz Takeouts Lineup] 133: VMA Group, marketing to millennials and #campaign4change

[Biz Takeouts Lineup] 133: VMA Group, marketing to millennials and #campaign4change

27 May 2015

Back to their roots

Back to their roots

Danette Breitenbach 14 May 2015

@Marketing4Youth #Africa

@Marketing4Youth #Africa

Charles Foster and Ilse Dinner, Kantar 8 May 2015

Antoinette Pombo

Is South Africa differentiating itself from Africa for the wrong reasons?

Antoinette Pombo 11 Mar 2015

Richest youth entrepreneurship prize opens for entries

Richest youth entrepreneurship prize opens for entries

20 Feb 2015

Engaging with connected consumers - Part 2

Engaging with connected consumers - Part 2

Danette Breitenbach 12 Feb 2015

How to react when making market research mistakes

How to react when making market research mistakes

Caitlin Stewart, courtesy Ashlan Bonnell 9 Jan 2015

Five struggles of a market researcher

Five struggles of a market researcher

Caitlin Stewart, courtesy Ashlan Bonnell 31 Dec 2014

Access Bank appeals to youth through AccelerateTV platform

Access Bank appeals to youth through AccelerateTV platform

20 Nov 2014

SA schools get opportunity to enter Dubai Lynx International Festival of Creativity 2015

SA schools get opportunity to enter Dubai Lynx International Festival of Creativity 2015

18 Nov 2014

TBWA\Africa conference to focus on scope for sustained business expansion

TBWA\Africa conference to focus on scope for sustained business expansion

18 Oct 2014

Loeries Creative Week kicks off with Adams & Adams Student Portfolio Day

Loeries Creative Week kicks off with Adams & Adams Student Portfolio Day

2 Sep 2014

[Biz Takeouts Lineup] 102: Why Millenials matter & agency focus with Utopian Advertising

[Biz Takeouts Lineup] 102: Why Millenials matter & agency focus with Utopian Advertising

20 Aug 2014

CMO Council: Chief marketer confidence at all-time high

CMO Council: Chief marketer confidence at all-time high

20 Aug 2014

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