Research News

Bizcommunity repositions for the future

Bizcommunity repositions for the futureBizcommunity.com

The fifa World Cup 2026 is predicted to drive $10.5 billion surge in ad spend but ad impact has diminished amid a shifting media landscape (Image supplied)

Fifa World Cup 2026 drives $10.5bn ad surge, but with diminshed impact

26 Mar 2026

#Newsmaker | The man behind Africa's first AI-powered media monitoring network

#Newsmaker | The man behind Africa's first AI-powered media monitoring network

By Danette Breitenbach 13 Mar 2026

More news

Gen X: From rebellious, slacker youth generation to trailblazers of profound social change (part 1)

Gen X: From rebellious, slacker youth generation to trailblazers of profound social change (part 1)

Jessica Tennant 19 May 2017

Dejan Bozic © –

#Samra2017: Questions to help you uncover fake news

Leigh Andrews 19 May 2017

Wong Wai Kit © –

Samra2017: The reality of researchers being locked out of boardrooms

Leigh Andrews 18 May 2017

Linda Bucklin © –

Samra2017: Ensuring market research doesn't go the way of the dinosaur

Leigh Andrews 18 May 2017

Marketers need to deliver creative that makes a lasting impression and focus less on functional messages

Marketers need to deliver creative that makes a lasting impression and focus less on functional messages

Kantar 16 May 2017

mukhina1 ©

Consumers less distracted when reading newspapers or magazines

15 May 2017

Cape Town

Pamro calls for papers for 2017 conference

10 May 2017

Research methodologies for Africa: desktop research

Research methodologies for Africa: desktop research

Yannick Lefang 2 May 2017

Casablanca © philipus via

Top African cities for Fortune 500 business HQ

18 Apr 2017

Abel Sithole

MBA students encouraged to view Africa from a new perspective

13 Apr 2017

Centres of excellence transform Africa

Centres of excellence transform Africa

7 Apr 2017

Strengthening research in Africa

Strengthening research in Africa

6 Apr 2017

Creating effective ‘advertising' in the age of immediacy

Creating effective ‘advertising' in the age of immediacy

Nigel Hollis, Kantar 6 Apr 2017

Too many agencies go over budget

Too many agencies go over budget

27 Mar 2017

(c) Katarzyna Bialasiewicz -

Humans want human touch in customer journey, not bots

20 Mar 2017

African Reputation Index defines corporate reputation

African Reputation Index defines corporate reputation

Danette Breitenbach 16 Mar 2017

Agencies facing shrinking profits should control the controllables

Agencies facing shrinking profits should control the controllables

2 Mar 2017

Millennials' confidence drops against world instability

Millennials' confidence drops against world instability

24 Feb 2017

Ugandan youth researcher Sarah Bafumda (right) shares information from the research with Hamidah Nyanzi, a respondent in the study.

Research calls for new approach to youth strategies in Africa

23 Feb 2017

Consumers prefer companies that make them feel good about themselves

Consumers prefer companies that make them feel good about themselves

17 Feb 2017

Catherine Driscoll

Buzz and social media dominant in soft metrics in IPA Effectiveness Awards

17 Feb 2017

Ekaterina Ryakina © –

Customer centricity and collaboration for all

Leigh Andrews 16 Feb 2017

Consumer insights agency raises seed capital

Consumer insights agency raises seed capital

16 Feb 2017

Snaplytics releases Snapchat trends report

Snaplytics releases Snapchat trends report

14 Feb 2017

Peter Searll

Ten media innovations in Africa in 2017

Peter Searll 9 Feb 2017

Dotshock © –

Brands nudge their way towards goodness

Leslie Pascaud 9 Feb 2017

Who is winning in Africa, and is Africa winning?

Who is winning in Africa, and is Africa winning?

African Market Research Association 8 Feb 2017

Forrester's predictions indicate CMOs at risk as consumers up experience needs

Forrester's predictions indicate CMOs at risk as consumers up experience needs

8 Feb 2017

Five top market research trends for 2017

Five top market research trends for 2017

1 Feb 2017

Professor Mamokgethi Phakeng, DVC Research and Internationalisation, UCT

The role of African universities in achieving the SDGs

Sindy Peters 30 Jan 2017

Let's do Biz