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The Lead Creative

The Lead Creative: "More creative freedom, less money"

The brands that win in 2026 will be the ones who view this seasonal moment not as a post-holiday filler, but as the launchpad for behaviour-driven (Image source: © 123rf )

January is an opportunity for brands: 11 social media marketing ideasKeith Kakadia

As social media giant Meta continues to pivot aggressively toward artificial intelligence, its acquisition of Manus represents an ambition to redefine how AI interacts with everyday users and enterprises around the world (Image source: © 123rf )

Meta’s Manus acquisition: A strategic play for advanced AI agents

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Rema has made history by having the first African artist-led track to join the Billions Club on Spotify. Source: Twitter.

Rema's Calm Down with Selena Gomez hits 1bn Spotify streams, a first for African artist

12 Sep 2023

Google Africa Internet Academy to focus on AI for Africa

Google Africa Internet Academy to focus on AI for Africa

7 Sep 2023

File photo: Meta and Facebook logos are seen in this illustration taken 15 February 2022. Reuters/Dado Ruvic/Illustration/File Photo

Kenyan court orders mediation in Meta labour dispute

George Obulutsa 23 Aug 2023

Source:

Digital advertising group Aleph launches payment unit

18 Aug 2023

Google to train 20,000 Nigerians in digital skills

Felix Onuah 16 Aug 2023

Image supplied. Cathy Gathu has joined Ogilvy Africa as managing partner

Cathy Gathu appointed Ogilvy Africa's managing partner

28 Jul 2023

Addressing the information gap in Nigeria's durable and consumer electronics retail market

Addressing the information gap in Nigeria's durable and consumer electronics retail market

NielsenIQ 6 Jul 2023

The Bar (left to right) co-founders Yash Deb, Animesh Deb, Marls Truter, and Shounak Guhathakurta

Africa's newest creative agency: Raising the Bar

Danette Breitenbach 26 Jun 2023

Source:

Epica Awards introduces AI juror to enhance judging

23 Jun 2023

YouTubes latest Black Voices Fund gathering was held in Kenya. Source: Supplied.

YouTube's Black Voices Fund initiative celebrates 2023 grantees

19 Jun 2023

Image supplied. Ogilvy Africa officially launched InfluenceO, its end-to-end influence solution for businesses, brands, and creators in Africa for influencer marketing recently.

Ogilvy Africa launches InfluenceO, an end-to-end influence solution for Africa

1 Jun 2023

File photo: A computer keyboard lit by a displayed cyber code is seen in this illustration picture taken on 1 March 2017. Reuters/Kacper Pempel/Illustration/File Photo

Senegalese government websites hit with cyberattack

Reuters 29 May 2023

Image supplied. Greg Bailie, sales lead, global business solutions, TikTok - sub-Saharan Africa. Tiktok is the official Loeries digital cateogry partner

TikTok for Business partners with Loeries digital category

9 May 2023

Source © Premium Times The number of Nigerian customers choosing to engage and transact with brands online is increasing

More Nigerian customers engage and transact with brands online

Olatayo Ladipo-Ajai 5 May 2023

Image supplied. Ogilvy Africa has been shortlisted in the New York Festivals (NYF) 2023 Health Awards.

Ogilvy Africa's Lesso Lessons shortlisted in NYF 2023 Health Awards

17 Apr 2023

Source: John Schnobrich This year’s Wan-Ifra’s Digital Media Awards Africa 2023 is lead by the South African press.

SA media takes 7 out of 8 at the Wan-Ifra Digital Media Awards Africa 2023

13 Apr 2023

Source: Prime Business Africa Chinalurumogu Eze, a third-year student, will represent Nigeria at the 2023 Cannes Lions Roger Hatchuel Student Academy

Nigeria's Cannes 2023 Young Lions & Roger Hatchuel Student Academy qualifiers

6 Apr 2023

Source: © Pixabay The Wan-Ifra Digital Media Awards Africa finalists have been announced

SA dominates Wan-Ifra 2023 Africa Digital Media Awards

6 Apr 2023

Image supplied. This year's Loerie's theme is Blood, Sweat & Tears

Blood, Sweat and Tears: 45 years of The Loeries

31 Mar 2023

Source: Loeries Last year's Loeries Awards event was a recovery event. This year the event will be bolder and bigger

The Loeries 2023 - bigger and bolder, expect swagger

Danette Breitenbach 15 Mar 2023

Source © Adobo Magazine Moving Walls and Dentsu Africa have formed a partnership to launch a full-stack Out of Home (OOH) advertising technology platform across multiple markets in the continent

OOH and DOOH solution for Africa launches

20 Feb 2023

Adrian Ephraim. Source: LinkedIn

Nigerian tech publication hires South African journalist as editor-in-chief

8 Feb 2023

Image supplied. Koo Govender is the first female CEO at Publicis Groupe Africa

Koo Govender: PGA's first female CEO

7 Feb 2023

Nigerian artist uses AI to re-imagine life for the elderly

Nigerian artist uses AI to re-imagine life for the elderly

Angela Ukomadu 2 Feb 2023

Source © Benoit Daoust Google says it is committed to making the ad-supported web a safer and more private place for everyone in Africa

Google: Making ad platforms safe for users, advertisers, and publishers in Africa

20 Jan 2023

Source: © Oleksandr Pidvalnyi The digital switchover process from analogue to digital TV has marooned in Africa

Analogue to digital switchover in Africa process marooned

15 Dec 2022

Mattel launches NFT marketplace

Mattel launches NFT marketplace

22 Nov 2022

Smart Africa, MTN sign MoU to advance digital skills in Africa

Smart Africa, MTN sign MoU to advance digital skills in Africa

1 Nov 2022

Why data management is key to unlocking the digital transition of African banks

Why data management is key to unlocking the digital transition of African banks

Gary Allemann 12 Sep 2022

Kantar's Media Reactions 2022: What are the most preferred media channels and brands?

Kantar's Media Reactions 2022: What are the most preferred media channels and brands?

Kantar 7 Sep 2022

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