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The Lead Creative

The Lead Creative: "More creative freedom, less money"

The brands that win in 2026 will be the ones who view this seasonal moment not as a post-holiday filler, but as the launchpad for behaviour-driven (Image source: © 123rf )

January is an opportunity for brands: 11 social media marketing ideasKeith Kakadia

As social media giant Meta continues to pivot aggressively toward artificial intelligence, its acquisition of Manus represents an ambition to redefine how AI interacts with everyday users and enterprises around the world (Image source: © 123rf )

Meta’s Manus acquisition: A strategic play for advanced AI agents

7 Jan 2026

According to Sociallyin CEO Keith Kakadia, the next phase of digital retail rewards efficiency, conversion, and retention—not spray-and-pray advertising or unchecked scale (Image source: © 123rf )

2026: The year e-commerce gets ruthless

By Keith Kakadia 5 Jan 2026

More news

Airtel launches 3.75G network in Malawi

Airtel launches 3.75G network in Malawi

20 Jul 2012

[Executive Check] Mobile pay-TV takes shape in Uganda

[Executive Check] Mobile pay-TV takes shape in Uganda

Walter Wafula 18 Jul 2012

Andre Redelinghuys

Digital doesn't change anything

Andre Redelinghuys 18 Jul 2012

Few companies take cybercrime seriously enough

Paul Vecchiatto 18 Jul 2012

Networx PR to handle AfricaCom 2012

Networx PR to handle AfricaCom 2012

17 Jul 2012

Banking sector goes digital with online event

Banking sector goes digital with online event

Carole Kimutai: @CaroleKimutai 17 Jul 2012

Connectivity from WIOCC reduces bandwidth prices in Lesotho by 67%

Connectivity from WIOCC reduces bandwidth prices in Lesotho by 67%

16 Jul 2012

Sun International launches digital brand awareness campaign

16 Jul 2012

Think before you tweet

Think before you tweet

Nerushka Deosaran 16 Jul 2012

Social media: Marketing hype or business imperative?

Social media: Marketing hype or business imperative?

Anton Ressel 13 Jul 2012

African Movie Channel partners with StarTimes

African Movie Channel partners with StarTimes

12 Jul 2012

[BFMA 2012] Digital technology proves to be the next money maker

[BFMA 2012] Digital technology proves to be the next money maker

Carole Kimutai: @CaroleKimutai 11 Jul 2012

Has Africa missed domain extension opportunity?

Has Africa missed domain extension opportunity?

Howard Rybko 10 Jul 2012

AfricaCom 2012 to focus on digital in Africa

AfricaCom 2012 to focus on digital in Africa

9 Jul 2012

New trends for cloud mobile computing

New trends for cloud mobile computing

6 Jul 2012

Airtel offers fast mobile internet with 3.75G launch in Rwanda

Airtel offers fast mobile internet with 3.75G launch in Rwanda

5 Jul 2012

Where traditional and digital meet in the mobile space

Where traditional and digital meet in the mobile space

Clinton Young 28 Jun 2012

TAVA 2012 set for July in Lagos

TAVA 2012 set for July in Lagos

27 Jun 2012

African Electronic Media Business Exchange launches at BFMA Conference

African Electronic Media Business Exchange launches at BFMA Conference

26 Jun 2012

Ethiopia denies banning Skype, other internet communication services

25 Jun 2012

Global branding: Power of generic names

Global branding: Power of generic names

Naseem Javed 25 Jun 2012

Creativity contest could unleash community potential

Creativity contest could unleash community potential

22 Jun 2012

Cellcom provides free unlimited internet to PUL

21 Jun 2012

Malawi creates a digital migration communication strategy

Malawi creates a digital migration communication strategy

Gregory Gondwe: @Kalipochi 21 Jun 2012

[Cannes Lions 2012] Creative Effectiveness, Media, Mobile & Outdoor Lions winners

[Cannes Lions 2012] Creative Effectiveness, Media, Mobile & Outdoor Lions winners

20 Jun 2012

Mobile makers looking at apps to grow market share

Mobile makers looking at apps to grow market share

Carole Kimutai: @CaroleKimutai 19 Jun 2012

Import tax on digital set top boxes waived

Import tax on digital set top boxes waived

Carole Kimutai: @CaroleKimutai 18 Jun 2012

Uganda scraps import duty on TV decoders

Uganda scraps import duty on TV decoders

Walter Wafula 18 Jun 2012

IFC invests USD35m in Africa networks

18 Jun 2012

Magic Box reaches Zimbabwe

Magic Box reaches Zimbabwe

18 Jun 2012

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