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The Lead Creative

The Lead Creative: "More creative freedom, less money"

The brands that win in 2026 will be the ones who view this seasonal moment not as a post-holiday filler, but as the launchpad for behaviour-driven (Image source: © 123rf )

January is an opportunity for brands: 11 social media marketing ideasKeith Kakadia

As social media giant Meta continues to pivot aggressively toward artificial intelligence, its acquisition of Manus represents an ambition to redefine how AI interacts with everyday users and enterprises around the world (Image source: © 123rf )

Meta’s Manus acquisition: A strategic play for advanced AI agents

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Why over 350 organisations share their news via a Biz Press Office

Why over 350 organisations share their news via a Biz Press Office

Bizcommunity.com 19 Aug 2024

This year a new campaign, Choose Truth, created by South Africa's Daily Maverick, will be featured for World News Day (Image supplied)

South Africa's Daily Maverick's Choose Truth campaign for World News Day

12 Aug 2024

Source: © The Media Leader In a move termed, "an excellent outcome for WPP" by Mark Read, WPP CEO, WPP will sell its entire majority stake in FGS Global

WPP sells majority stake in FGS Global to Bidco Inc - An excellent outcome for WPP

7 Aug 2024

Source: © Econoimic Times L’Oréal International Distribution has appointed Wavemaker as its EMEA media agency

Wavemaker appointed L’Oréal International Distribution's EMEA media agency

1 Aug 2024

Adidas' brand sentiment plummets after dropping Bella Hadid

Danette Breitenbach 29 Jul 2024

Source: © Outdoor Network of DOOH remains the main driver of OOH revenue growth globally. In Africa, the investment into DOOH is just over 20% of its total OOH revenue

DOOH investment in Africa lags behind

25 Jul 2024

Ascential, the Cannes Lions festival owner, as been bought out by its rival Informa

Cannes Lion Festival bought out by rival business, informa

Danette Breitenbach 24 Jul 2024

Nigeria takes centre stage at Fame Week Africa 2024

Nigeria takes centre stage at Fame Week Africa 2024

24 Jul 2024

Adidas' Olympics retro campaign steps into controversy

Adidas' Olympics retro campaign steps into controversy

Danette Breitenbach 23 Jul 2024

#BehindtheIMC: Steve Babaeko, X3M Ideas - "Be the superheroes in a Marvel film"

#BehindtheIMC: Steve Babaeko, X3M Ideas - "Be the superheroes in a Marvel film"

18 Jul 2024

Source:

Tunisian judge imposes media ban on a candidate for presidential election

Tarek Amara 16 Jul 2024

MultiChoice and Paramount strengthen their relationship in Africa

MultiChoice and Paramount strengthen their relationship in Africa

DStv Media Sales 16 Jul 2024

APVA 2024 African Podcast and Voice Awards finalists announced

APVA 2024 African Podcast and Voice Awards finalists announced

15 Jul 2024

Source: © 123rf As customer journeys become more complex, creating a more personalised two-way interaction with customers is an increasingly important requirement for brands

Messaging the preferred method for customers to interact with brands says research

9 Jul 2024

The world’s most chosen brands

The world’s most chosen brands

Kantar 19 Jun 2024

(Image supplied) Founder of the DStv Content Creator Awards Manuela Dias De Deus, MD of communications agency, One-eyed Jack, talks about the awards' evolution

DStv Content Creators Awards' evolution

14 Jun 2024

Source: © LinkedIn Dentsu’s Carat has been appointed to Pernod Ricard's €100m EMEA media planning and buying account

Dentsu’s Carat wins Pernod Ricard's €100m EMEA media planning and buying account

7 Jun 2024

Survival of the fittest: How the media apocalypse is forcing PR and marketing to reinvent themselves

Survival of the fittest: How the media apocalypse is forcing PR and marketing to reinvent themselves

Adam Hunter, Hook, Line & Sinker 5 Jun 2024

Source: © Cannes Lions the Cannes Lions 2024 has released its first shortlists

#Cannes2024 : Innovation, Glass and Titanium Shortlists released

Danette Breitenbach 4 Jun 2024

Source: © 123rf The UK Parliament has passed the Digital Markets, Competition and Consumers Bill

UK passes Digital Markets, Competition and Consumers Bill

3 Jun 2024

Image supplied. Carlos Fernando Chamorro, editor-in-chief of Confidencial (Photo: Mick Friis)

Nicaraguan journalist Carlos Fernando Chamorro awarded Wan-Ifra's Golden Pen of Freedom

31 May 2024

Image supplied. Wan-Ifra announced the 2024 Digital Media Awards Worldwide winners with SA’s Food For Mzansi Group, wining the 2024 Digital Media Awards Worldwide Best Podcast category

SA's Food For Mzansi Group wins Wan-Ifra 2024 Digital Media Awards Podcast category

28 May 2024

The Stream of Consciousness

Updated: D&AD Awards 2024: SA brings home 8 Pencils

27 May 2024

Image supplied. The final and full shortlist for the D&AD Awards has been released and the 62nd D&AD Awards ceremony takes place tomorrow, Wednesday 22 May in London

Full D&AD shortlist revealed

21 May 2024

Katy Katopodis' PRCA Ethics & Practices Board appointment underscores its critical role

Katy Katopodis' PRCA Ethics & Practices Board appointment underscores its critical role

8 May 2024

The power of African creativity: Our time is now!

The power of African creativity: Our time is now!

Raymond Langa 24 Apr 2024

Source:

Tunisia jails journalist Mohamed Boughalleb for 6 months

Tarek Amara 18 Apr 2024

Source: © The Food for Mzansi Group won three Wan-Ifra Digital Media Africa 2024 Awards

South African digital publishers make clean sweep of Wan-Ifra Digital Media Awards Africa 2024

16 Apr 2024

Unilever's Elizabeth Mokwena is on the jury Source: LinkedIN.

Big representation from Africa at Cannes Lions 2024

Karabo Ledwaba 11 Apr 2024

Source: © 123rf The Wan-Ifra Digital Media Awards Africa finalists have been announced

Wan-Ifra Digital Media Awards Africa finalists

9 Apr 2024

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