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The Lead Creative

The Lead Creative: "More creative freedom, less money"

The brands that win in 2026 will be the ones who view this seasonal moment not as a post-holiday filler, but as the launchpad for behaviour-driven (Image source: © 123rf )

January is an opportunity for brands: 11 social media marketing ideasKeith Kakadia

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Hijab model pulls out of L'Oreal campaign over Israel tweets

Hijab model pulls out of L'Oreal campaign over Israel tweets

23 Jan 2018

#BizTrends2018: The agencies of the future will be agile

#BizTrends2018: The agencies of the future will be agile

Karabo Denalane 22 Jan 2018

iDidTht.com Craft Awards December 2017: Yet another visual spectacular for Absolut

iDidTht.com Craft Awards December 2017: Yet another visual spectacular for Absolut

19 Jan 2018

ADC Advertising, Interactive and Motion/Film Craft juries announced

ADC Advertising, Interactive and Motion/Film Craft juries announced

18 Jan 2018

ODA Advertising joins Magnet Global Network

ODA Advertising joins Magnet Global Network

17 Jan 2018

Marketers are missing opportunities to boost brand effectiveness by 57% by not getting their multichannel campaigns right

Kantar 17 Jan 2018

(c) Dzmitry Kliapitski -

YouTube toughens rules regarding which videos get ads

17 Jan 2018

(c) Alexander Kirch -

Facebook move will play out in long-term: analysts

15 Jan 2018

(c) Stefan Holm -

H&M 'racist' ad adds to company's woes

15 Jan 2018

Nandi Zambodla, strategist at FCB Cape Town.

#BizTrends2018: Millennials are not a homogenous group

Nandi Zambodla 12 Jan 2018

Rio brings in state law cracking down on sexist ads

Rio brings in state law cracking down on sexist ads

12 Jan 2018

David Tiltman, head of content at Warc.

Digital transparency, key challenge for brands in 2018 - Warc Toolkit

9 Jan 2018

#BizTrends2018: Sex, data and advertising

#BizTrends2018: Sex, data and advertising

Natalie Otte, Ilse Dinner, Kantar 8 Jan 2018

#BizTrends2018: A short to-do list for the new year

#BizTrends2018: A short to-do list for the new year

Pepe Marais 8 Jan 2018

Chrisna Basson, head of strategy at Weathermen & Co, Namibia.

#BizTrends2018: A positive perspective on moving towards 4.0

Chrisna Basson 8 Jan 2018

#BizTrends2018: Brands need to stop thinking like brands and become more human

#BizTrends2018: Brands need to stop thinking like brands and become more human

Dean Oelschig 8 Jan 2018

#BizTrends2018: Transformation, agency consolidation and real consumer insights

#BizTrends2018: Transformation, agency consolidation and real consumer insights

Kgaugelo Maphai 8 Jan 2018

Nicole Solarsh Glickman, creative group head at House of Brave.

#BizTrends2018: Refocus on the business of advertising

nicole glickman 8 Jan 2018

Amanda Dlamini, strategic planning manager at Y&R.

#BizTrends2018: Treading softly - creativity in sensitive times

Amanda Dlamini 8 Jan 2018

OJ Van Jaarsveld, account director and film producer at Young Gun Films.

#BizTrends2018: The collaborative SA film producer-consumer cycle

8 Jan 2018

Omar Essack, CEO of Primedia Broadcasting.

#BizTrends2018: Advertising platform accountability

Omar Essack 8 Jan 2018

Launching the Debmarine Namibia campaign.

Campaign promotes road safety in Namibia

22 Dec 2017

Tami Ruschin, MD of The Stylista.

Pinning down real street style with The Stylista's social content

Leigh Andrews 21 Dec 2017

#Newsmaker: Mandy Leontakianakis guides Havas into 2018

#Newsmaker: Mandy Leontakianakis guides Havas into 2018

Jessica Tennant 15 Dec 2017

Marketers more likely to distribute video on social media vs. paid advertising

Marketers more likely to distribute video on social media vs. paid advertising

15 Dec 2017

macgyverhh -

Why PR is still important

Heather Baker 14 Dec 2017

Mela Events owners,Enelra Booth (L) and Tiziana Tucci (R) with M&N Brands Group CEO, Zibusiso Mkhwanazi.

M&N Brands: Building an SA-owned ad network, for Africans, by Africans

Leigh Andrews 13 Dec 2017

Valeriya Kuznetsova © –

Taking TV into the real world in 2018 with commercial partnerships

Leigh Andrews 12 Dec 2017

Quality content is key to advertising success irrespective of reading platform

Quality content is key to advertising success irrespective of reading platform

12 Dec 2017

Three new client wins for Weathermen & Co

Three new client wins for Weathermen & Co

8 Dec 2017

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