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Karabo Ledwaba

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The Future of Measurement 2025, part of Warc’s Evolution of Marketing programme, highlights emerging trends in media and creative measurement (Image supplied)

3 Media and creative measurement trends from Warc

In time for its 30th anniversary, the market research consultancy, Ask Afrika has rebranded to ASK AFRICA (Image supplied)

Ask Afrika rebrands to ASK AFRICA

15th Brand Africa 100: Africa’s Best Brands most comprehensive to date

In time for its 30th anniversary, the market research consultancy, Ask Afrika has rebranded to ASK AFRICA (Image supplied)

Ask Afrika rebrands to ASK AFRICA

1 day

15th Brand Africa 100: Africa’s Best Brands most comprehensive to date

2 days

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Pernod-Ricard's Nthabi Motsoeneng to chair Warc Awards for Middle East & Africa 2025 jury

Pernod-Ricard's Nthabi Motsoeneng to chair Warc Awards for Middle East & Africa 2025 jury

17 Oct 2024

Source: © 123rf Ogilvy Africa has launched OBrio, an all-in-one media intelligence platform to optimize marketing spend and boost ROI

Ogilvy Africa launches OBrio, an all-in-one media intelligence platform

17 Oct 2024

Promise won Gold at the 2024 LIA Awards.

South Africa's Promise Agency strikes Gold at LIA for The Vluit Project

Karabo Ledwaba 17 Oct 2024

Source: © Avid Following a settlement, the details of which have not been disclosed, Unilever has been dropped from the lawsuit by X

Is Elon Musk winning the legal war or losing the ad battle as Unilever and X settle

Danette Breitenbach 16 Oct 2024

Biased media coverage costs Africa $4.2bn on debt servicing

Biased media coverage costs Africa $4.2bn on debt servicing

15 Oct 2024

"Out of Home may be the world's oldest medium, but we know very well that it can't stand still, says WOO president Tom Goddard (Image supplied)

Effective creativity, new technology, drives the impact of OOH on the European continent

15 Oct 2024

Source: © IMASA A coalition of African editor guilds and media owner organisations has partnered with Code for Africa’s (CfA) media research unit, CivicSignal, to build a database tracking title closures, staff losses and other market impacts

Calling on African media to map the media meltdown

14 Oct 2024

Source: © Moonpreneur WPP recently announced a global partnership with Roblox, an immersive gaming and creation platform

WPP and Roblox partnerships unlocks gaming potential

14 Oct 2024

#Loeries: Emuron Alemu wants you to start a cult

#Loeries: Emuron Alemu wants you to start a cult

Lindsey Schutters 11 Oct 2024

#Loeries: Frank Hahn throws down the creative gauntlet

#Loeries: Frank Hahn throws down the creative gauntlet

Lindsey Schutters 11 Oct 2024

Source: Gallo Images

#Loeries: ‘Afrobeats didn’t get big until Nigerians stopped trying to sound American’

Lindsey Schutters 11 Oct 2024

Source: © IBB Online

Last LIA categories winners announced

10 Oct 2024

Source: © LIA Saatchi & Saatchi ME, Dubai secured its third Bronze at the LIA. Pictured is its campaign ProtcTasbih for Saudi

Saatchi & Saatchi ME, Dubai adds to its tally at the LIA, MullenLowe Mena, Dubai also awarded

9 Oct 2024

Keith Shiri appointed lead curator of Film Africa 2024

Keith Shiri appointed lead curator of Film Africa 2024

9 Oct 2024

The LIA awarded its first batch of winners and finalists with South Africa’s Promise awarded a Gold and Saatchi & Saatchi ME, Dubai a Bronze (Image supplied)

LIA: SA's Promise wins Gold, Saatchi & Saatchi ME, Dubai wins Bronze

7 Oct 2024

Pictured: Elizabeth Cousens, president and CEO of the UN Foundation. Image supplied.

Droga5's Once Upon a Future campaign for the UN to engage the youth

4 Oct 2024

30 filmmakers from 13 African countries selected for DFMI Business Lab

30 filmmakers from 13 African countries selected for DFMI Business Lab

4 Oct 2024

Source:

Fatima TV Media Awards call for entries from young members of the African media

4 Oct 2024

Cybersecurity company Surfshark’s Naked People campaign in London raised awareness about social media security practices and the exploitation of user data (Image supplied)

Surfshark’s Naked People campaign calls out top social media companies for privacy invasions

2 Oct 2024

Source: © 123rf Nivea has launched Nivea Connect, a global social mission to combat social isolation and promote meaningful connections

Nivea Connect combats growing social isolation, promotes meaningful connections

30 Sep 2024

Razor’s Kalay Maistry leads Africa’s representation on PRCA Global Board

Razor’s Kalay Maistry leads Africa’s representation on PRCA Global Board

25 Sep 2024

(Image supplied) Virgin Active's global Leave the cult, Join the club campaign has premiered this September

Virgin Active’s new campaign Leave the cult, Join the club cuts through wellness fiction

25 Sep 2024

Source:

Africa is the world’s largest market for Guinness beer – how its ad campaigns exploit men

Jordanna Matlon 25 Sep 2024

Deadlines have been announced. Source: Supplied.

The One Show 2025 unveils new categories and entry deadlines

25 Sep 2024

Nike shakes up leadership in efforts to revive sales

Nike shakes up leadership in efforts to revive sales

20 Sep 2024

Source: © VOA News Meta will ban RT, Rossiya Segodnya and other Russian state media networks from its platforms including Facebook, Instagram, WhatsApp and Threads

Meta bans Russia state media across all platforms as “covert influence” operations threaten US election

Danette Breitenbach 17 Sep 2024

Lay’s has announced its official sponsorship of the Fifa World Cup 26 and Fifa Women’s World Cup 2027 (Image supplied)

Lay’s announces official sponsorship of the Fifa World Cup 26 and Fifa Women’s World Cup 2027

16 Sep 2024

Huawei's Watch Fit 3 is a very well packaged and priced fitness wearable

Huawei dominates global wearable market

Lindsey Schutters 12 Sep 2024

New leadership announcements as WPP acquires NCA. Ogilvy global CEO Devika Bulchandani and James Murphy CEO Ogilvy Group UK (Image supplied)

New Commercial Arts joins Ogilvy as WPP announces leadership shakeup

11 Sep 2024

Source: © 123rf Warc research found that while 71% of marketers agreed that their business was ambitious about delivering creative excellence, only 37% of respondents felt their business had the right capabilities to deliver ground-breaking ideas

Warc: Gap between ambition and ability a hurdle to creative effectiveness

11 Sep 2024