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The Lead Creative

The Lead Creative: "More creative freedom, less money"

A Burson study has revealed that companies with the strongest reputations earned nearly five percent ‘Reputation Return’ in shareholder value (Image source: © 123rf )

Burson: The value of reputation reveals a $7tr global economy

#RAPTBizTrendsTV | Google's country director, Kabelo Makwane: Collaboration is key for Africa

#RAPTBizTrendsTV | Google's country director, Kabelo Makwane: Collaboration is key for AfricaDanette Breitenbach

Golden Globes 2026 winners: A new era of bold storytelling

Golden Globes 2026 winners: A new era of bold storytelling

#RAPTBizTrendsTV | Google's country director, Kabelo Makwane: Collaboration is key for Africa

#RAPTBizTrendsTV | Google's country director, Kabelo Makwane: Collaboration is key for Africa

By Danette Breitenbach 10 hours

Golden Globes 2026 winners: A new era of bold storytelling

Golden Globes 2026 winners: A new era of bold storytelling

2 days

More news

Matthew Buckland

RIP Matthew Buckland

29 Apr 2019

Hellocomputer Cape Town and FCB Cape Town merge to form new agency, HelloFCB+

Hellocomputer Cape Town and FCB Cape Town merge to form new agency, HelloFCB+

29 Apr 2019

Image source: Gallo/Getty.

Google's AI research lab in Ghana to solve real-world problems

27 Apr 2019

When brands get social media engagement right

When brands get social media engagement right

Sheila Afari 26 Apr 2019

Image source: Gallo/Getty.

DSTV launches new reality show in Zimbabwe

26 Apr 2019

Some of team Mama Creative, from L to R: Kyle Gounden, Karla Strydom, Mishka Naidoo, Nicola Rossi, Adam Leontsinis, and Tetelo Nhlapo.

#Loeries2019: Mama Creative explains why it's on all of us to tell better stories

Leigh Andrews 26 Apr 2019

#OneShow2019: What does it mean to win a One Show Pencil?

#OneShow2019: What does it mean to win a One Show Pencil?

26 Apr 2019

Owning the moment: Techsys gives HALLS millennial momentum

Owning the moment: Techsys gives HALLS millennial momentum

Techsys Digital 26 Apr 2019

Online marketplace Thola Africa shines a light on local artisans

Online marketplace Thola Africa shines a light on local artisans

26 Apr 2019

Where's our song for Mozambique?

Where's our song for Mozambique?

Charis Apelgren-Coleman 25 Apr 2019

EFC Worldwide comes to Angolan TV viewers.

TV Zimbo signs EFC Worldwide for Angolan viewers

25 Apr 2019

Adidas, Reebok and Patagonia ranked most transparent fashion brands

Adidas, Reebok and Patagonia ranked most transparent fashion brands

25 Apr 2019

Xolisa Dyeshana, chief creative officer at Joe Public United.

How Joe Public taps into the zeitgeist of AI in advertising for Africa

Leigh Andrews 25 Apr 2019

#OneShow2019: What to expect from Creative Week in New York

#OneShow2019: What to expect from Creative Week in New York

25 Apr 2019

South African and Nigerian animators win at Animation du Monde ICON

South African and Nigerian animators win at Animation du Monde ICON

25 Apr 2019

Licensed under Creative Commons. Source: Wegmann.

Pan-African animation pitching competition

25 Apr 2019

Event buyer tips on the benefits of booking an arena venue

Event buyer tips on the benefits of booking an arena venue

25 Apr 2019

BBC Arabic is now in North Africa

BBC Arabic is now in North Africa

24 Apr 2019

Image source: Gallo/Getty.

Nigeria to use television white space technology to provide internet

24 Apr 2019

Image source: Gallo/Getty.

Huawei to launch 5G in Egypt during the African Cup Of Nations

24 Apr 2019

Image source: Gallo/Getty.

Economic strategy for Central Africa

24 Apr 2019

Key steps to creating a crisis communications plan

Key steps to creating a crisis communications plan

Leago Monareng 24 Apr 2019

Image source: Gallo/Getty.

How to make it in Africa - USB panel

24 Apr 2019

WhatsApp news: Tafel Lager launches groundbreaking campaign

WhatsApp news: Tafel Lager launches groundbreaking campaign

Techsys Digital 24 Apr 2019

Image source: Gallo/Getty.

BBC rolls out 'Gist Nigeria'

23 Apr 2019

#WTMA19: Keith Jenkins on how best to harness influencer marketing in travel

#WTMA19: Keith Jenkins on how best to harness influencer marketing in travel

Ruth Cooper 23 Apr 2019

Image source: Gallo/Getty.

Arcadia premium TV to be available on StarTimes

23 Apr 2019

Are brands living up to client expectations?

Are brands living up to client expectations?

Jedd Cokayne 23 Apr 2019

Primedia Outdoor and Coca-Cola take creative execution to another level in Zambia

Primedia Outdoor and Coca-Cola take creative execution to another level in Zambia

Primedia Out-of-Home 23 Apr 2019

Customer satisfaction is not enough. Delight your customers!

Customer satisfaction is not enough. Delight your customers!

Mornay Roberts-Lombard 23 Apr 2019

Let's do Biz