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Your customers know when you’re faking it

Cristelle Snyman

Why relevance, not reach, is the real driver of email performance

Cristelle Snyman

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Cape Town Business Summit & Expo 2026 set to welcome thousands of entrepreneurs to the CTICC!

Cape Town Business Summit & Expo 2026 set to welcome thousands of entrepreneurs to the CTICC!

Cycle of Life 20 May 2026

Advertise your job vacancies

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#AfricaMonth: The Case for Africanising AI in public relationsPhozisa Mkele

Ogilvy South Africa Cape Town is the 2026 One Show ME & Africa Agency of the Year, and Promise Johannesburg ME & Africa Independent Agency of the Year (Image supplied)

Ogilvy and Promise top One Show ME & Africa rankings

19 May 2026

The 2026 Cannes Lions Shortlisting Jury includes increased representation from Africa (Image supplied)

#CannesLions2026 | Increased representation from Africa on shortlisting juries

8 May 2026

More news

Somalia. © fotovlad via

Uber-style taxi app launched in Somalia

Tom Jackson 20 Apr 2017

Rwanda. Credit: AllAfrica

Digital education is the way to go in Rwanda

20 Apr 2017

African governments that shut down the internet could lose it

African governments that shut down the internet could lose it

John Walubengo 19 Apr 2017

#WTMA17: Using digital marketing to convince young Africans to travel

#WTMA17: Using digital marketing to convince young Africans to travel

Cari Coetzee 19 Apr 2017

Qimono/375 images © –

The marketer of the future

Dr. Ludi Koekemoer 19 Apr 2017

Big winner at the inaugural African SABRE Awards

Big winner at the inaugural African SABRE Awards

19 Apr 2017

Bamako, Mali. © Thomas Dutour via

Private radio stations protest Mali crackdown

19 Apr 2017

Sergey Nivens © –

Wan-Ifra publishes first in series of reports on smart data for news organisations

19 Apr 2017

Namibia

New mobile payment system for fuel in Namibia

18 Apr 2017

#OrchidsandOnions: The power of a still image trumps lazy copywriting every time

#OrchidsandOnions: The power of a still image trumps lazy copywriting every time

Brendan Seery 18 Apr 2017

Fei Wong © –

Real-time advertising can catapult newspapers to greater revenues

Vaughan Patterson 18 Apr 2017

Casablanca © philipus via

Top African cities for Fortune 500 business HQ

18 Apr 2017

Media: Dark art or science?

Media: Dark art or science?

Quinton Jones 17 Apr 2017

Marije Gould, Verint VP of marketing EMEA.

Customers still like personal interaction in a digital world

17 Apr 2017

Five social good innovations

Five social good innovations

14 Apr 2017

Safrea unravels the fake news phenomenon

Safrea unravels the fake news phenomenon

Leigh Andrews 13 Apr 2017

Zain Verjee, aKoma co-founder.

First team of Amplify storytellers graduate in East Africa

13 Apr 2017

CEO of Monash South Africa Sharad Mehra and former UK Prime Minister Tony Blair.

Reigniting Africa

Danette Breitenbach 13 Apr 2017

Amarula launches phase two of conservation campaign

Amarula launches phase two of conservation campaign

13 Apr 2017

PrideTV switches to online lifestyle destination

PrideTV switches to online lifestyle destination

13 Apr 2017

Abel Sithole

MBA students encouraged to view Africa from a new perspective

13 Apr 2017

BBC Worldwide licenses 400 hours of programming across Africa

BBC Worldwide licenses 400 hours of programming across Africa

12 Apr 2017

An employee at the Shell Agbada 2 flow station looks at the station from behind a gate in Port Harcourt on September 30, 2015.

Watchdogs allege Shell knew about Nigeria oil kickbacks

12 Apr 2017

A Unicef team creating a collaborative paper plane.
Photo credit: Unicef

How learning empathy can help build better community projects in Africa

Keneilwe Munyai 12 Apr 2017

Africa faces need to improve enterprise infrastructure

Africa faces need to improve enterprise infrastructure

12 Apr 2017

Ugandan academic charged over Museveni 'buttocks' jibe

Ugandan academic charged over Museveni 'buttocks' jibe

11 Apr 2017

Alex Acton, WWC head of Business in Africa.

World Wide Creative expands into Africa

11 Apr 2017

(c) haryfoto -

Does leadership matter in nation brand building?

Manusha Pillai 11 Apr 2017

SouthAfricaIn3Words: one complex country, one complex hashtag

SouthAfricaIn3Words: one complex country, one complex hashtag

Andy Walker 10 Apr 2017

Corporate Communications Awards, Nigeria

Nigeria PR Awards launched

10 Apr 2017

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