With an overall ranking of 71 and brand value of US$11.5 billion, Airtel has been ranked ahead of top global brands including Citi (82), Sony (86), MTN (88), China Telecom (90), and Volkswagen (96).
The BrandZ Top 100 Most Valuable Global Brands study conducted by global research firm Millward Brown. It is the only brand valuation that takes into account what people think about the brands they buy alongside rigorous analysis of financial data, market valuations, analyst reports and risk profiles.
The ranking is arrived through a continuous in-depth quantitative research on a category-by-category and a country-by-country basis. The research covers some 2 million consumers and more than 50 000 brands in over 30 countries.
