Ad impressions
From its July 2010 statistics, InMobi reveals that Africa has recorded over 2.8-billion mobile ad impressions, which is an 18.5% growth from just one month previously (June 2010). That's an amazing figure, and amazing growth, by anyone's standards. Only 16% of that inventory is on smartphones.
InMobi's largest African markets, in order, are: South Africa, Egypt, Kenya, Sudan, Libya and Nigeria. It's important to note that there is a big difference between these countries and some of the others that we saw stats for. For instance, Mozambique, Tanzania, Angola and Namibia record only between 20 to 40-million impressions per month. There is a wide gap between Africa's tech leaders and the rest of the continent.
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