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Marketing & Media#WomensMonth: Kionna Moodley's shopper marketing vision for PepsiCo in Africa
Karabo Ledwaba 17 hours




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After great success in East Africa, mobile-phone wallet M-Pesa hit some bumps in South Africa... Miriam Mannak, writing in MIT Technology Review says that since its launch in 2007 by mobile-phone giant Vodafone and local partners, M-Pesa has taken East Africa by storm.
Today, writes Mannak, "more than 18 million users, most in Kenya and Tanzania, use the mobile-phone wallet to transfer billions of dollars a month. The technology has brought new financial options to places where banks and credit cards are scarce and cash has long been king..."