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Marketing & MediaWhatsApp support is getting more expensive, but not for everyone
Wilene van Greunen, Everlytic 30 Sep 2026

The funds will support the government's Takaful and Karama conditional and unconditional cash transfer programme, first launched in 2015, which targets low-income Egyptians eligible for government support.
The network has already received $900m in funds since its launch in 2015 and helps around 12.8 million people in the Arab world's most populous country.