AfriqueCanada.TV, a recently launched web TV channel is one of them. Balancing Act interviewed its CEO - William Muyuku.
A: The company was created in February 2009 and is located in Montreal, Quebec. It is so far the only webTV located in Canada and focusing on Africa, Canada and the rest of the world especially for Africans and the diaspora.
The purpose is to promote a new Africa, one that moves forwards and is rich in culture and art. We want to raise Africa's profile and give a balanced portrait of the continent internationally. AfriqueCanada.TV is made of a growing team of 14 people emerging from seven different countries, mostly African ones.
Our main revenues come from banner ads, paid productions ("publi-reportages" in French) and voluntary donations.
Our editorial topics range from news, fashion, cultural events, music, cooking, portraits ("invités de la semaine") to spiritual shows; all of our TV content is available online for free. Programmes are in English and in French.
Our priority is to add Africa's voice and perspective to the diverse media in North America, Europe and around the world. In order to survive, we are currently looking for companies willing to promote their products and services to our audience. One of our hopes is also to benefit from the upcoming broadband internet boom in Africa so that we can increase our visibility on this continent. For example, African organisations willing to get more visibility in North America should take us into consideration.
We are currently averaging 450,000 hits per month. Visitors are mostly from Canada, USA followed by Europe and Africa.
Our fees are reasonable and competitive. We invite potential clients to contact us to get our rate card.
The feeling is good. We feel that Africa is about to take its deserved place on the international scene, and it is up to young Africans like us to spearhead this inevitable change through media initiatives such as the one AfriqueCanada.tv has embarked on.
We have projects to expand further. We would for example like that TV stations broadcast some of our programmes: we have original programmes on fashion and culture. We are also interested in being broadcast over satellite to expand our reach.
For further inquiries, email vt.adanaceuqirfa@ofni
