Video Exchange Africa will gather together some of today's most influential players across the telco, broadcast and OTT sectors to discuss, deliberate and realise the opportunities Africa's transition to digital presents. Video Exchange Africa will explore the commercial models required to monetise content across digital Africa. It takes place over three days and is co-located with AfricaCom at the Cape Town International Convention Centre, 12-14 November 2019.
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AfricaCom is Africa’s largest technology, media and telecommunications conference and exhibition. AfricaCom, now in its 22nd year, is part of the Connecting Africa series of events that expose delegates, the media and the savvy, to the latest advancements and opportunities in technology and the digital ecosystem. The conference programme covers the most strategic issues affecting companies in Africa’s digital market - services, efficiency, profitability, customer experience, partnerships, policy and more – and features several co-located events: AfricaTech, 5G Africa, Video Exchange Africa, The AI Summit Cape Town and IoT World Africa and more.
Turning theory into practice
As connectivity, internet streaming and smartphone penetration continue to expand across the continent, the demand for mobile TV and Video on Demand (VOD) grows in correlation. Yet, to get audiences and sustain viewing figures, it all boils down to the right content at the right price, distributed via the right means to the right person.
The impact of online and digital terrestrial television (DTT) puts pressure on traditional broadcasters, forcing them to innovate and adapt their strategies to compete. MNOs are also having to re-calibrate while affordable data plans remain elusive, to ensure a continuous pipeline of viewers from moving to free Internet zones to consume their daily dose of content.
Consequently, Video Exchange Africa has designed an agenda that incorporates real-life case studies, alongside interactive discussions and masterclasses, all with the purpose of affording delegates the ability to practically implement what they learn post the event, and with the know-how to unlock sustained commercial viability.
Delivering a great user experience to attract and retain consumers.
Building a digital video economy in Africa.
How traditional media companies can sharpen their digital focus.
Raising the bar for African content.
Developing a seamless multiplatform strategy.
Opportunities, Challenges, Roadmap and the Future of OTT in Africa.
Chris Read, portfolio manager at Informa Tech, organisers of AfricaCom and AfricaTech, noted that: “The OTT market in Africa is already a thriving marketplace and expected to generate more than 1 billion Dollars in the next five to eight years.
“With this in mind, we expect Video Exchange Africa to be a bustling centre for business this year, with many more content providers, streaming operators and networks looking to capitalise on one of the fastest growing segments of the digital space.”
Video Exchange Africa is expected to attract senior professionals from mobile network operators, private and public broadcasting corporations, OTT services, content creators and owners, as well as investors looking to capitalise on developments in the new media space.
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