Many ask, "Why would I want spam on my phone? Isn't SMS marketing for kids? What value does mobile marketing offer me?".
Even those that are familiar with the industry have ROI (return on investment) concerns and preconceived notions that mobile marketing is complicated and expensive.
Lets dispel that myth shall we? Mobile marketing is in fact not expensive, it is not only for kids and, if done correctly, mobile is much more than just spam or advertising. In fact, ad space is abundant and very well priced.
Mobile marketing is a set of practices that enables organisations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.
Traditional forms, such as television, radio and print are still predominantly used, but they are now being forced to acknowledge the non-traditional newcomer 'mobile'.
The numbers of mobile users are rapidly overtaking that of the standard computer users because of cell phone availability. Mobile media is an effective vessel for advertising companies and brands, selling products and services and particularly the generation of leads within many industries.
An audiences' major concern with regards to mobile marketing and generating leads is 'spam' and complication. What most don't understand is that the mobile marketing industry is governed to prohibit unwarranted solicitation. Without prior permission you cannot engage with the consumer.
Mobile marketing specialists, such as YDigital Media, cater to brands and agencies looking for very specific results. Their expertise ranges from campaign strategy through to optimisation and performance.
This allows marketers and advertisers to maximise from YDigital's mobile media experience by generating quality leads for the automotive and insurance industries alike.
Let's debunk this process:
Presto! The insurance company just received an extremely hot lead from a customer that is already pursuing their services. Convenient, fast and effective!