"Globally companies are still looking to Africa as a growth market they need to tap into, however their primary stumbling block is where to start, and who to speak to," states Louise Robinson, founder and owner of Database 360.
"A challenge for global organisations is getting their hands on information/data that is accurate, relevant, and up-to-date. Another aspect is getting a partner that understands the myriad of African cultures and in the absence of data is able to develop niche databases and events on a client¹s behalf."
The company has worked for companies in the UK, Middle East and Africa.
