According to the CMO Council there are nearly one billion consumers in core infrastructure sectors in Africa. Professor Vijay Mahajan describes the continent as the world's largest untapped market in his new book, Africa Rising, the continent is moving from its common perception as a global charity case to one of solid market opportunity with sustainable, incremental growth.
The survey takes ten minutes to complete providing a benchmark for evaluating the marketing function's level of innovation, influence and impact in Africa.
Complete the survey here.
Responses will be kept confidential and the aggregated findings will be presented in a survey report that will be made available to participants at no cost.
For more information on the CMO Council, visit their press office.
