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Africa offers platform for media businesses
It is a continent of diverse languages, cultures, religions and resources. Now, Africa is emerging as a big opportunity for communication business with nation branding. It is the last great market globally, providing untapped business opportunities for industries such as IT, finance, telecoms and infrastructure.
"It is growing seven to eight times faster than Europe. That growth represents opportunities for global companies to sell products. For us, where business goes so does communication," said Dave Robinson, CEO, Middle East and Africa of Hill & Knowlton.
