Loeries

Publicis Groupe Africa celebrates Dr Biodun Shobanjo’s induction into the Loeries Hall of Fame

Red & Yellow wins big with 13 Loeries

Honoris South Africa students shine at the 2025 Loeries Awards

Howard Audio wins big at the 2025 Loerie Awards

Tusker triumphs! Dentsu Kenya wins Gold and Grand Prix, redefining African creativity

More...

Subscribe & Follow

Advertise your job vacancies

BizTrendsTV

RAPT BizTrendsTV: Nicole Adriaans: The future workplace

Seven ways to make e-marketing work in a tough economy

In a challenging economy, you must find new ways to make marketing work more effectively, get more out of marketing investments, and measure and account for marketing decisions. In short, you must make changes.

By Guy Maser

12 May 2008

Doing the same things in an uncertain economic environment and expecting the same results is, at worst, a definition of marketing insanity. At best, it is a flawed strategy.

How can your company be one of those success stories that market and grow their business during challenging economic times? The following strategies will help you allocate marketing investments to better performing programs that will carry your company through the economic downturn and beyond.

Read the full article here.