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Marketing & MediaThe non-human consumer: How AI is transforming everyday buying decisions
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Marketing & MediaRetail media: Agentic AI commerce arrives, estimated value of $136bn in 2025
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PromaxBDA leads the international conversation about the role that marketing plays in the monetisation of media. The association represents more than 10,000 companies and individuals at every major media organisation, marketing agency, research company, strategic and creative vendor and technology provider and is considered to be the leading global resource for education, community, creative inspiration and career development in the media and media marketing sectors.
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