The title successfully launched in March 1997 with a blend of extreme sports, music and lifestyle content, making an impact on youth culture in South Africa, as well as publishing in this sector, and arguably paving the way for many of the youth titles out there today.
With Masterson at the helm, the magazine also released three successful videos and numerous popular brand extensions, as well as conceptualised many groundbreaking events and projects. During his tenure, which also included becoming associate publisher in 2004, blunt was nominated for and won many awards - including the Sappi Pica Best Youth magazine in 2005 - as well as several publishing commendations.
"Miles' insight and vision has enabled blunt magazine to connect with the most fickle of demographic segments for over a decade. The foundation he has laid will ensure that blunt will continue to be the thought leader of this category for many more years. As the founding editor he will remain close to the team as we continue to develop blunt into a progressive multiple media communication brand," says Craig Sims, MD of Atoll Media.
