Marketing & Media Marketing
Submit newsAdvertiseSubscribe
NewsPress Office NewsCompaniesJobsEventsPeopleMultimediaFeaturesOpinion
AdvertiseSubmit news

Industries

All industriesAgricultureAutomotiveConstruction & EngineeringEducationEnergy & MiningEntrepreneurshipESG & SustainabilityFinanceHealthcareHR & ManagementICTLegalLifestyleLogistics & TransportManufacturingMarketing & MediaPropertyRetailTourism & Travel

Features

Youth MonthWomen's MonthCannes LionsAfrica MonthBizTrendsBizTrendsTVMandela MonthOrchids and OnionsMore Sections..
Agriculture
Automotive
Construction & Engineering
Education
Energy & Mining
Entrepreneurship
ESG & Sustainability
Finance
Healthcare
HR & Management
ICT
Legal
Lifestyle
Logistics & Transport
Manufacturing
Marketing & Media
Property
Retail
Tourism & Travel

News

Industries

Companies

Jobs

Events

People

Video

Audio

Galleries

Submit content

My Account

Advertise with us

Subscribe & Follow

Advertise your job vacancies
    Post your Job Ad here >>
    Search jobs

    Three quick ways to up your mobile marketing efforts in Africa

    Deseré OrrillBy Deseré Orrill
    4 Mar 2014
    4 Mar 2014
    Africa's mobile revolution has been the subject of much discussion for businesses looking to target the continent's growing consumer population using mobile phones. That does not however mean you can just have some form of mobile presence and watch the cash roll in.

    To ensure your mobile marketing campaigns produce effective results within this market, I suggest adopting three simple strategies:

    Three quick ways to up your mobile marketing efforts in Africa
    © photka via Fotolia.com

    • Offer a reward or prize
    • Provide instant gratification
    • Offer consumers information

    Read the full article on www.memeburn.com


    Share this article
    NextOptions

    Source: Memeburn

    Launched in April 2010 by Matthew Buckland, Memeburn is a news and opinion platform tracking tech culture, innovation and business. It plays particular attention to the web, mobile, social media, online media and social networking fields. Key opinion-leaders contribute to Memeburn, providing their insights on the online industry. Subscribe via email or RSS for regular updates. Follow memeburn on Twitter at @memeburn.

    Go to: http://www.memeburn.com

    About Deseré Orrill

    Deseré Orrill is a co-founder of the Ole! Media Group and is currently the group CMO as well as managing director of MobiMedia, a mobile engagement company within the group, and HoneyKome, the strategic digital consulting arm of OMG. She is intrigued by the way in which digital communication is redefining the relationship between brand and consumer, and how mobile in particular has become the catalyst for changing the traditional marketing monologue into a conversation.
    OptionsNext
    Top stories
    More news
    Let's do Biz