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I probably shouldn't be doing this. I take my vitamins every day, go to the gym and eat healthy. I avoid second-hand smoke, wear my seatbelt and stay out of dark alleys at night. But here I am blogging. Tempting fate. Risking my life.
Bloggers - OK, maybe not once-in-a-blue-moon posters like me, but real, serious bloggers - are living on the edge, suggests Matt Richtel. It's harrowing having to come up with all those ideas and translate them into words. The hunger for cyber scoops robs bloggers of sleep. The endless hunt for eyeballs is a merciless slog.
The consequences can be dire: Two bloggers have died of heart attacks recently and a third had a close call. Three out of - I don't know, 14 million or so. You do the numbers.