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Dynamic web content: Giving customers what they want
To improve Web content management effectiveness, companies are deepening their understanding of customers and their behavior to provide targeted messaging for specific customer segments.
Companies that demonstrate maturity with online content transform the presentation of static content to a dynamic delivery model, where content changes based on user interests, actions, behavior and history.
Effective Web content provides targeted messaging to attract customers onto a Web site followed by consistent, timely and relevant information to guide them through the online experience. The goal of these actions is to culminate in a desired result such a sale, qualified lead or submitted application.
