Dynamic web content: Giving customers what they want

Companies that demonstrate maturity with online content transform the presentation of static content to a dynamic delivery model, where content changes based on user interests, actions, behavior and history.

Effective Web content provides targeted messaging to attract customers onto a Web site followed by consistent, timely and relevant information to guide them through the online experience. The goal of these actions is to culminate in a desired result such a sale, qualified lead or submitted application.

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