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FGI expands into Africa

Four years after the initial launch, South African research company, Freshly Ground Insights is launching into the Africa market with the same strategy used in SA. After 12 months of planning and testing, FGI Africa offers clients real-time research across 14 markets in Africa.

22 Sep 2010

"The extension of our unique data collection service into Africa was always a 'no brainer' - our GPRS platform allows us to collect and process consumer data from African markets as efficiently as we do in South Africa. We just needed to set-up 'on the ground'," says a company release.

FGI Africa countries include Morocco, Egypt, Ghana, Nigeria, DRC, Uganda, Kenya, Tanzania, Angola, Zambia, Nambia, Botswana, Zimbabwe, Mozambique.