Integrated marketing and communications agency Watt Communications, in South Africa, is now the network's regional lead agency for sub-Saharan Africa. Alongside existing network market coverage in South Africa, Kenya and Angola, Watt Communications recently appointed SY&T Communications as a Eurocom Worldwide member agency, adding market presence in Nigeria and coverage in Ghana. Based in Lagos, Nigeria, SY&T Communications offers public relations services across a diverse range of industries with a special focus on tourism, aviation and the oil and gas sectors.
Samantha Watt, owner and managing director of Watt Communications, said that the appointment of a Nigerian member agency is a critical step in terms of bolstering Eurocom Worldwide in the region, and for the growth of Watt Communications.
"Increasingly, we are seeing demand from our existing client base - and also new clients - to have a functional network across both East and West Africa. We looked long and hard for the right agency on the ground in Nigeria, and SY&T Communications stood out as the ideal representative for both Eurocom Worldwide and Watt Communications."
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