Build your online community at IABC African Conference

Among the speakers are Louis Janse van Rensburg from World Wide Creative who will shares examples and advice for building effective online communities in the business environment.

Topics on the agenda will include:

• Global trends in social and mobile media
• Legal considerations for online communication
• Building online communities
• Beyond the click rate - measuring true return on investment
• The evolution of communication in the past decade
• Creating the ultimate online PR campaign

Attendees can expect a case study by Africa Gold Quill winner, Nigeria LNG; a panel debate titled 'What would a "revolution" be without at least one great battle?' where the pros, cons and changing roles of old vs new media in the corporate communication field will be debated.

For the full programme and to catch the early bird special, go to www.iabc.co.za/africa-conference/conference-2011.html