16 African countries have two or more official languages and the choice of language for PR activities can directly affect an organisation's return on investment (ROI).
"Language is a crucial factor when planning press release distribution or another PR activity in Africa. If you want the African media houses to spread your message, it is common courtesy to provide content in their working language or languages. Don't expect them to spend time and money translating content provided in the wrong language," said Nicolas Pompigne-Mognard, Founder and CEO of APO.
For more, go to www.apo-opa.com.
