Loeries Creative Week

Joe Public takes top honours

VML Birdwatching at the Loeries | SAB's Vaughan Croeser named Marketer of the Year

Danette Breitenbach

All the winners from night 1

VML Birdwatching at the Loeries | A high standard for print and design

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VML Birdwatching at the Loeries | The future is in good hands

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Advertise your job vacancies

Everlytic Insights

WhatsApp support is getting more expensive, but not for everyone

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Top Women 2026 Closes: Systems, not just successes, must be redesigned for women-led growth

South Africans are open to AI but still expect access to a person

Juliet Mogorosi

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One of the beautiful things about the web is that it brings all different kinds of people together. Young and old, rich and poor. People of all races, of all income levels use the web daily.

23 May 2008

There is no such thing as a “typical” Internet user. Rather, there are many different types of users, all behaving differently on the web. Different approaches are required to reach all.

Read the full article here

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