![With reports that Formula One race organisers are considering scrapping or relocating several Middle Eastern races this year due to heightened security concerns, the events industry is once again confronting the reality of operating in an unpredictable world (Image source: @ Scuderia Ferrari Club https://sfcriga.com/ Scuderia Ferrari Club]])](https://biz-file.com/c/2603/806699-64x64.jpg?1)
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Marketing & MediaCMOs must bridge the gap between the spreadsheet and the story… or become extinct
Pieter Geyser 2 days
![With reports that Formula One race organisers are considering scrapping or relocating several Middle Eastern races this year due to heightened security concerns, the events industry is once again confronting the reality of operating in an unpredictable world (Image source: @ Scuderia Ferrari Club https://sfcriga.com/ Scuderia Ferrari Club]])](https://biz-file.com/c/2603/806699-300x156.jpg?1)
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One of the beautiful things about the web is that it brings all different kinds of people together. Young and old, rich and poor. People of all races, of all income levels use the web daily.
There is no such thing as a “typical” Internet user. Rather, there are many different types of users, all behaving differently on the web. Different approaches are required to reach all.
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