Freeman will be responsible for leading Bloomberg's multi-platform media operation - web, mobile, television, digital video, print magazines and live events - across the regions.
The new leadership structure reflects Bloomberg Media's new strategy to expand its global media footprint beyond television to multiple media platforms across European, Middle Eastern and African markets. Freeman's appointment will ensure Bloomberg's consumer media content, ad products, distribution, licensing deals are carefully tailored to serve each distinct, individual market.
The new management structure is part of Bloomberg's new global media strategy, first outlined by Smith in March. Freeman will start this week and will be based out of Bloomberg's European headquarters in London.
Freeman is the founder of Mutual Media, a digital advertising start-up, and served as Chairman for Metropolis Music Group. During a thirteen-year tenure at The Guardian - most recently as Executive Director of Guardian News and Media until 2013 - he worked alongside the editorial leadership to drive the digital transformation of its print brands and spearheaded the expansion of its global commercial operations. Freeman held a variety of positions at The Guardian, including Director of Media Consumer Media and Digital, General Manager; and leadership roles in sales and marketing, publishing, advertising and business development.
"With bureaus in 72 countries, Bloomberg's global presence is unrivalled in the consumer media industry," said Bloomberg Media CEO Justin B. Smith. "Adam's appointment is a statement of our ambition to develop the world's leading next-generation global business media company. We will be investing across every platform - web, mobile, TV, digital video, print, live events - with a powerful focus on new digital channels and audiences. Adam has a clear track record of leading digital transformations and successfully building the types of teams and cultures required for media innovation. He is going to take our operations in Europe, the Middle East and Africa to the next level."
"This is a world-class organisation, sitting in a unique position of opportunity as the entire media landscape is evolving everyday. And the global aspirations here are immense - so when the opportunity came, I jumped at it," said Freeman. "An inspiring entrepreneurial spirit permeates the entire company and with a dead set commitment here to invest, we are going to expand Bloomberg's global footprint beyond TV, and take it across all media platforms, across continents. I can't wait to get started with the incredible team already here and be a part of what Justin has begun to build."
Freeman is Chair of the Advertising Association's Media Business Course for 2013 and 2014 and is an active member of the Advertising Association's Council. He previously served on the Board of Directors for the Newspaper Marketing Agency (Newsworks) and Internet Advertising Bureau (IAB) Board of Directors.
