CNN to host on-air, online campaign for Zambia Tourism Board
CNN International Ad Sales' creative unit, Turner Commercial Productions (TCP), has produced and edited an advertising campaign for Zambia Tourism, designed to showcase the country's rich culture, wildlife, history and beauty to a worldwide audience (video)
Zambia is expected to host the United Nations World Tourism Organisation (UNWTO) meeting of global tourism leaders in August this year.
From this week, the campaign will broadcast to CNN audiences in Europe, the Middle East, Africa and South Asia and will also play across more than 50 airport screens in the US. Banner advertising on CNN.com's international and US websites will reach users globally.
The campaign concept, creative direction and production were developed in-house by CNN Ad Sales' dedicated production unit Turner Commercial Productions.
