Zambia is expected to host the United Nations World Tourism Organisation (UNWTO) meeting of global tourism leaders in August this year.
From this week, the campaign will broadcast to CNN audiences in Europe, the Middle East, Africa and South Asia and will also play across more than 50 airport screens in the US. Banner advertising on CNN.com's international and US websites will reach users globally.
The campaign concept, creative direction and production were developed in-house by CNN Ad Sales' dedicated production unit Turner Commercial Productions.
