Registered agencies include:
The festival organisers also noted expressions of interest from the following advertising agencies:
The three judges from South African agencies are Kelly Putter, Traffic Integrated; Johan van Wyk, HKLM and Peter Doubell, Hardy Boys.
The deadline for entry registration for the festival is 15 May 2011.
The purpose of this festival is to promote advertising, through recognition of the quality of advertising and institutional work shown and transmitted, by awarding prizes to those whose creativity and originality contribute to the development of the international, and particularly the African, advertising market.
The festival is open to all advertising agencies and producers from any part of the world, but particularly from Africa and the Indian Ocean.