DDB earned 20 Cristal Awards at this year’s African Cristal Festival, including one Grand Prix, six gold, eight silver and five bronze awards at the African Cristal Festival award ceremony, which took place on September 23, 2016 at the Pullman La Palmeraie, Marrakesh, Morocco.
The DDB Network in the region also took home an additional 38 Shortlists. Glen Lomas, executive officer Africa said: "Our network is as diverse as it is expansive across Africa, but we have a 'highest common denominator' - award-winning creativity. This Network of the Year award was only achieved because every single DDB office in every single market values creativity and humanity and each has contributed in some way to our regional success."
TNA DDB Egypt won one Grand Prix in Film for ‘Fresh Get Fresh’; as well as two Gold awards, one for Fresh Get Fresh and for National Bank of Egypt, Barrels and Nails, both in the film category. TNA DDB Egypt also received two silver and two bronze awards.
DDB South Africa earned four gold awards. One for Honda Friends and Followers in Press; one for South Africa National Blood Services Sit Down to Save Lives in promo and direct and two in media for Clorox Instaglad. DDB South Africa also took home five silver and two bronze awards.
DDB South Africa also ranked third for Agency of the Year.
For their first participation in the African Cristal Festival, Tribal DDB Casablanca took home one Silver for Mondelez Crunchy Tonik in Digital & Mobile while RAPP Morocco earned one Bronze for CIH Bank Pre-Roll, also in the Digital & Mobile category.
