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The festival gathers 750 advertising professionals and advertisers from Middle-East and North Africa. The MENA Cristal Awards is recognised in the most important international and regional rankings.
Odendaal, alongside industry heavyweights such Martin Spillmann, the chief creative officer of Leo Burnett, Zurich, will decide the best creations of 2013 in Film, Radio, Press, Print Craft and Outdoor and Integrated Media.
He has more than 20 years' international experience as an adman and has worked with brands such as Louis Vuitton, Mercedes (US), and locally with the likes of ABSA and the SABC. He has also been crucial in bringing the international Portfolio Night brand to South Africa - a fast-paced networking sessions between young creatives and advertising industry leaders.