The first and second place contestants automatically qualify to the world championship, with a prize of US$ 100 000 being held in New York in January 2011.
Entrants, using their mobile handsets, log on to the WAP site http://za.lgmobileworldcup.com/ to register. An automated system will log all entries and update the top 10. The top eight attend the South African championship on 30 September 2010. The current world record is a 264-character sentence in just two minutes.
