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Optimize Agency is a strategic sponsorship agency that specialises in sports & entertainment. With experience in the local & international market, we represent the top sport & entertainment clients. Driven by pure passion for what we do, we assist in creating commercial partnerships that take experiences far beyond the event itself whilst driving commercial value.
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Join 27 global icons supporting the Nelson Mandela Foundation's innovative digital patronage
The Nelson Mandela Foundation (NMF) has partnered with Glorious Digital (Glorious), an international specialist in digital art, assets and experiences, to launch the Nelson Mandela Foundation Digital Patronage. The fundraising initiative is inspired by the year of Nelson Mandela's birth and offers a maximum of 1,918 lifetime memberships, intended to connect and galvanise passionate supporters of the Mandela legacy and the extraordinary work of his Foundation. This innovative and limited digital community is championed by 27 notable founding ambassadors, who include Morgan Freeman, Danny Glover, Naomi Campbell, Denzel Washington, and Alfre Woodard. Enabled through blockchain technology, each patronage is represented by a distinctive and editioned digital artwork from the Mandela archives. 11 May 2023 Read more

The iconic Mandela Remembrance Walk and Run is back
The Nelson Mandela Foundation (NMF) and the Gauteng Department of Sports, Arts, Culture and Recreation (SACR) proudly present the ninth edition 'Mandela Remembrance Walk & Run'at the Union Buildings, Tshwane, on Sunday 11 December 2022. 22 Nov 2022 Read more

SA and Europe business leaders unite
Some of Africa's and Europe's leading business leaders will be meeting again in Johannesburg this coming November to discuss strategic economic relationships and explore joint investment opportunities in target sectors at the 9th 'Southern Africa Europe CEO Dialogue', taking place in Johannesburg on November 10th and 11th. 10 Oct 2022 Read more

Walking in Madiba's footsteps in Houghton for Mandela Day
This year, in celebration of Mandela Day, the Nelson Mandela Foundation hosted its inaugural Mandela Day Houghton Run on Sunday, 17 July, a day before what would have been his 104th birthday. 15 Jul 2022 Read more

Mandela Remembrance Walk & Run celebrated in numbers around the world
The Nelson Mandela Foundation and the Gauteng Provincial Government have hailed those who participated in numbers in this weekend's annual Mandela Remembrance Walk & Run, which was held as a completely virtual event this year. 7 Dec 2021 Read more

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