Retail Marketing News South Africa

Pick n Pay gets a headstart on Black Friday deals

Pick n Pay has revealed a range of online-only Black Friday deals, more than two weeks before the popular shopping event is officially set to commence.
Pick n Pay gets a headstart on Black Friday deals

Pick n Pay's 'Black November' promotion gives online customers in Johannesburg, Pretoria and Cape Town discounts of up to 50% across various categories including liquor, food, toiletries and household products. Deals have also been launched for select appliances.

The deals will run weekly from 5 to 25 November 2018, and serve as a "taste of what to expect" from the retailer on Black Friday. “Over the next few weeks we will continue to share the surprises we have planned to maximise Black Friday savings for all our customers,” says John Bradshaw, Pick n Pay’s head of marketing.

To shop the range of discounted items, customers will need to create a Pick n Pay account online and include their delivery details. Shoppers can choose from one of the one-hour delivery slots, or select the Click n Collect option, which has been expanded to more stores for November.

The retailer says that in preparation for Black Friday, extra stock has been arranged and its support team beefed up to help move and unpack products as quickly as possible.

Mike Cotterell, general manager for online and mobile, says that the website has also put measures in place to manage additional orders. “We will be able to scale our online infrastructure in real time as visitor volumes require so that our customers have an uninterrupted Black Friday online shopping experience. We have also increased our staffing complement to process online orders and have added additional delivery and collections slots for our Black Friday deals so that customers can enjoy their purchases as soon as possible.”

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