Artificial Intelligence Africa

Warc research shows that globally, newsbrand ad spend is forecast to fall to $32.3bn this year, a 33.1% decrease from 2019, as hard news stories – from trade wars to armed conflicts – draw audiences but not ad dollars. (Image supplied)

Warc: News media struggles as brands favour softer content

Daily Maverick won three categories in the Wan-Ifra Digital Media Awards Africa 2025, the most from South Africa and also the most of all the entries (Image supplied)

SA leads Wan-Ifra Digital Media Awards Africa 2025 winners list

7 Apr 2025

Source: © 123rf The Digital Media Awards Africa 2025 finalists have been announced, with SA and Daily Maverick dominating the list

SA and Daily Maverick dominate Wan-Ifra Digital Awards Africa 2025 finalists

2 Apr 2025

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JCDecaux wins advertising concession at Dr Antonio Agostinho Neto International Airport (Luanda, Angola)

JCDecaux JCDecaux wins advertising concession at Dr Antonio Agostinho Neto International Airport (Luanda, Angola)

16 Apr 2025

Biz Promoted Features: Keep your business headlines in the spotlight for 7 days

Bizcommunity.com Biz Promoted Features: Keep your business headlines in the spotlight for 7 days

16 Apr 2025

Kantar Creative Effectiveness Awards 2025. Connecting with people in the age of AI

Kantar Kantar Creative Effectiveness Awards 2025. Connecting with people in the age of AI

9 Apr 2025

DUO Marketing + Communications joins Collectivist as African member agency

DUO Marketing + Communications DUO Marketing + Communications joins Collectivist as African member agency

14 Mar 2025

Dentsu X: Shaping the future of experiences

Dentsu Dentsu X: Shaping the future of experiences

19 Feb 2025

GenAI in marketing: Fear or FOMO?

Kantar GenAI in marketing: Fear or FOMO?

30 Jan 2025

Dentsu Zambia and University of Lusaka launch Talent Incubator for global experience

Dentsu Dentsu Zambia and University of Lusaka launch Talent Incubator for global experience

14 Jan 2025

#BizTrends2025 Sponsors announced and categories still open for Curating the Future

Bizcommunity.com #BizTrends2025 Sponsors announced and categories still open for Curating the Future

21 Nov 2024

Kantar Positive portrayals of men in ads boost brand equity and sales

19 Nov 2024

Dentsu Kenya CEO Chris Madison steps down after a decade of growth, innovation, and success

Dentsu Dentsu Kenya CEO Chris Madison steps down after a decade of growth, innovation, and success

15 Nov 2024

The surprising revolution of voiceover: How hybrid voiceovers keep brands authentic in new markets

VoiceArchive The surprising revolution of voiceover: How hybrid voiceovers keep brands authentic in new markets

22 Oct 2024

Kantar’s Media Reactions 2024 - Marketers pull back on X ad spend

Kantar Kantar’s Media Reactions 2024 - Marketers pull back on X ad spend

5 Sep 2024

More news

Is Gmail’s AI Search a game-changer for users or an invasion of privacy? (Image supplied)

Exclusive | Gmail’s AI Search: Game-changer or a privacy nightmare?

2 Apr 2025

Larry Khumalo-MacArthur new MD and market lead Weber Shandwick African region

Larry Khumalo-MacArthur new MD and market lead Weber Shandwick African region

26 Mar 2025

Source: © 123rf Ogilvy One’s global CTO Ravi Pal will present a virtual session at Adobe Summit 2025 in Las Vegas from today, Monday, 17 March to Thursday, 20 March on strategies for future-proofing AI and delivering customer-centric growth

Ogilvy One CTO Ravi Pal: Strategies for future-proofing AI and delivering customer-centric growth

17 Mar 2025

Google’s 2025 Hustle Academy applications now open

Google’s 2025 Hustle Academy applications now open

12 Mar 2025

Source: © Medianews4u.com Publicis Groupe will acquire Lotame, an independent data, identity and technology solution, says chairman and CEO Publicis Groupe, Arthur Sadoun

Publicis Groupe to acquire Lotame as part of its AI strategy

10 Mar 2025

Source: © More About Advertising

WPP’s 2024 preliminary results see shares plunge 16% to a four year low

27 Feb 2025

Source: © 123rf The CMO Council’s inaugural Marketing Vitality Index forecasts waves of vitality, volatility and velocity in 2025

The CMO Council Marketing Vitality Index points to a defining, milestone year ahead

19 Feb 2025

Source: © MSN Seal became a literal seal in this year's Mountian Dew Super Bowl advert

#SuperBowl2025: From one seal to another

Danette Breitenbach 13 Feb 2025

Source: © CIPESA TThe African Academy of AI and the MMA have announced a strategic partnership to champion AI-first solutions in marketing across Africa

African Academy of AI & MMA partnership champions AI-first solutions in marketing across Africa

29 Jan 2025

The Ogilvy Africa Network has launched Ogilvy One in SSA with the leadership tema of (Left to right:) Kavata Wafula - head of paid media, Jason Smit - managing partner, Adderley Williams - head of digital content and Vimal Kaul - chief technology officer (Image supplied)

Ogilvy Africa Network launches Ogilvy One in SSA with Jason Smit as managing partner

28 Jan 2025

Source: © LinkedIn In 2025 AI will transform advertising, signalling a fundamental shift in how advertisers approach digital marketing

AI to transform advertising in fundamental shift in digital marketing in 2025

3 Jan 2025

Source: © 123rf A strategic partnership giving brands new opportunities to connect with audiences through music has been formed by WPP and the Universal Music Group (UMG).

WPP and UMG form partnership connecting audiences through music

18 Dec 2024

(Images supplied. Artwork: Lesley Svenson, Bizcommunity)

Razor's Kalay Maistry and NTT Data's Marian Scala named in Provoke Media’s Innovator 25 EMEA

Danette Breitenbach 12 Dec 2024

Source: © Bizcommunity The inaugural SSA MMA Smarties Awards awarded 51 Awards, with 19 Gold, 19 Silver and 13 Bronze Awards

Inaugural SSA MMA Smarties' winners announced, the TFG named Brand of the Year

9 Dec 2024

Orange calls on Meta and OpenAI for African language models

Gianluca Lo Nostro and Mathias de Rozario 27 Nov 2024

Coca-Cola's iconic Holiday Magic advert created by AI leaves fans feeling sick

22 Nov 2024

Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

13 Nov 2024

Source: © 123rf A handbook has been published ahead of the US elections as a resource for newsrooms worldwide to battle fake news

Newsroom blueprint to combat AI and fake news published ahead of US elections

4 Nov 2024

Source: Google.org

Google extends African commitment with new AI skills investment

Lindsey Schutters 29 Oct 2024

Source: © 123rf According to the research participants the disconnect between CCOs and the executive suite is significantly impacting media relations strategies

Communications and C-Suite disconnect impacts negatively on media

25 Oct 2024

Source: © WPP Despite third-quarter results showing a strong performance from GroupM and WPP's winning of the Amazon media account, the network's expectations for the full year remain unchanged

Strong Q3 performance for WPP; full year expectations remain unchanged

23 Oct 2024

Suhana Gordhan, CCO, LoveSong. Source: Supplied.

Suhana Gordhan of LoveSong to lead Radio & Audio at The One Show 2025

23 Oct 2024

Source: © 123rf People are increasingly seeking depth, authenticity, and sensory richness in their experiences, aiming to engage with the world in meaningful ways. this is one of five macro trends identified by the Accenture Life Trends 2025 report

5 global macro trends and consumer insights from the Accenture Song's Life Trends 2025 report

22 Oct 2024

The first judges for the Warc Awards for Middle East & Africa 2025 in association with Lions have been announced (Image supplied)

Pernod-Ricard's Nthabi Motsoeneng to chair Warc Awards for Middle East & Africa 2025 jury

17 Oct 2024