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Best Use of Data winners announced for Warc Media Awards 2019

Warc has announced a total of nine winners - one Grand Prix, two Golds, three Silvers and three Bronzes - in the Best Use of Data category for Warc Media Awards 2019...

8 Jan 2020

Social media trends for 2020

Tito Ribeiro shares some of the digital marketing trends he thinks will stand out in 2020...

By Tito Ribeiro 31 Dec 2019

Mobile games generates $49bn in revenue in 2019

In 2019, the mobile gaming industry generated around 60% of the worldwide video games revenue...

31 Dec 2019

Santa's 7 steps to Christmas signature success

It's beginning to look a lot like Christmas. But is your email signature ready to jump on the sleigh and ring those bells?..

By Leonie van Aswegen, Issued by Rocketseed 18 Dec 2019

#BestofBiz 2019: Marketing & Media Africa

We've compiled our annual #BestofBiz 2019 lists across all our industries featuring our most popular articles, most-read contributors and brand press offices with the most views. Discover the most read content on Bizcommunity's Marketing & Media site over the past year below...

17 Dec 2019

#BestofBiz 2019: Marketing & Media

We've compiled our annual #BestofBiz 2019 lists across all our industries featuring our most popular articles, most-read contributors and brand press offices with the most views. Discover the most read content on Bizcommunity's Marketing & Media site over the past year below...

17 Dec 2019

New monetisation models for media are needed

Journalists need to be taught how to be entrepreneurs so they can contribute to the survival of the media industry, said Nicolas Pompigne-Mognard, chairman of the APO Group...

By Louise Burgers 16 Dec 2019

Welcome to a new customer experience world

As business heads into 2020, the way customer experience is managed will irrevocably change. Ushering in this new era will be technologies like artificial intelligence (AI) and machine learning (ML) which have already impacted how companies engage with their end-users...

By Paul McIntyre 13 Dec 2019

2020: Building the emotive link between customers and our brands

The ability to build an emotional connection between a brand, an entertainment property, a service, and its consumers, is becoming very much more difficult...

By Alan Radmall 12 Dec 2019

How to use online marketing for your brand

How do you harness this consumerism to market and sell your products or services? One of the best ways to achieve this in a modern era is through online or digital marketing.

By Terence T Chinyangare 12 Dec 2019

The digital economy's environmental footprint is threatening the planet

Modern society has given significant attention to the promises of the digital economy over the past decade. But it has given little attention to its negative environmental footprint...

By Raynold Wonder Alorse 9 Dec 2019

#IABInsightSeries: Digital influencer marketing in the spotlight

Influencer marketing is a young segment in digital marketing, yet it is one that is growing rapidly and is taking up a key role in marketing campaigns. Episode 12 of the IAB's Insight event series focused on this topic. We interviewed the panellists to get their views on the topic...

By Juanita Pienaar 6 Dec 2019

AfDB launches coding centres of excellence across Africa

African Development Bank launches digital tool to help African youth learn to code...

6 Dec 2019

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