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Latest showcases

Digital growth consultant at Google Africa, Sashin Pillay.
#YouthMonth: Brands need to reverse-engineer the way they think about marketing

Digital growth consultant at Google Africa, Sashin Pillay tells us more about some of the highlights of his young career and shares his views on what is key for brands to keep in mind when marketing to the youth...

By Juanita Pienaar 24 Jun 2020

Q&A: Mmusi Maimane talks 'One South Africa' digital platform
Q&A: Mmusi Maimane talks 'One South Africa' digital platform

Mmusi Maimane, the chief activist of 'One South Africa' Movement (OSA), recently launched its digital platform to connect and engage with South Africans through these unprecedented times...

By Evan-Lee Courie 21 May 2020

#StartupStory: Christopher, the future of AI in Africa
#StartupStory: Christopher, the future of AI in Africa

'The Commodore' shares insights into Christopher Africa, the platform that offers brands the opportunity to tap into consumer micro-moments and conversations on social media using AI...

By Evan-Lee Courie 20 May 2020

#Newsmaker: Wesley Diphoko, Fast Company SA's new editor-in-chief
#Newsmaker: Wesley Diphoko, Fast Company SA's new editor-in-chief

Fast Company magazine recently announced the appointment of Wesley Diphoko as editor-in-chief...

By Jessica Tennant 25 Feb 2020

Q&A: Growing B2B technology businesses with SW7
Q&A: Growing B2B technology businesses with SW7

Technology companies have the opportunity to thrive as key players in the age of the digital revolution. With the agenda of the 4IR currently at the forefront in South Africa, the empowerment of small tech businesses is critical especially as they are the backbone of the economy...

By Evan-Lee Courie 22 Jan 2020

New monetisation models for media are needed
New monetisation models for media are needed

Journalists need to be taught how to be entrepreneurs so they can contribute to the survival of the media industry, said Nicolas Pompigne-Mognard, chairman of the APO Group...

By Louise Burgers 16 Dec 2019

Image source: Gallo/Getty Images.
Welcome to a new customer experience world

As business heads into 2020, the way customer experience is managed will irrevocably change. Ushering in this new era will be technologies like artificial intelligence (AI) and machine learning (ML) which have already impacted how companies engage with their end-users...

By Paul McIntyre 13 Dec 2019

How to use online marketing for your brand
How to use online marketing for your brand

How do you harness this consumerism to market and sell your products or services? One of the best ways to achieve this in a modern era is through online or digital marketing.

By Terence T Chinyangare 12 Dec 2019

All the speakers from left to right: Stephane Rogovsky, the CEO and founder of R Squared; Amanda Sevasti Alves, head of CX and digital at Publicis Machine; rapper turned businessman, Siya Metane from SlikourOnLife; Nicole Capper, MD and owner of Mango-OMC; well-known blogger; Aqeelah Harron-Ally from Fashion Breed and Hayden Manuel, sportstyle ZA marketing manager at Puma South Africa.
#IABInsightSeries: Digital influencer marketing in the spotlight

Influencer marketing is a young segment in digital marketing, yet it is one that is growing rapidly and is taking up a key role in marketing campaigns. Episode 12 of the IAB's Insight event series focused on this topic. We interviewed the panellists to get their views on the topic...

By Juanita Pienaar 6 Dec 2019

Using data analytics and CRM to drive customer centricity and win loyalty
Using data analytics and CRM to drive customer centricity and win loyalty

Sanlam Reality, the Sanlam Group's loyalty programme, was awarded Best Use of Data Analytics/CRM Application at the inaugural Loyalty Awards South Africa recently held in Cape Town...

By Jessica Tennant 3 Dec 2019

Collaboration key in closing the digital skills gap in Africa
Collaboration key in closing the digital skills gap in Africa

In the face of an immensely challenging digital skills gap on the continent, Mojolaoluwa Aderemi-Makinde, head of brand and reputation at Google Africa, remains optimistic...

By Sindy Peters 2 Dec 2019

Kevin Ndinguri, managing director at UM.
#Newsmaker: Kevin Ndinguri, UM's new MD

Full-service media agency UM recently appointed Kevin Ndinguri, who has spent the last year as client managing partner at UM Africa, as MD of the local team...

By Jessica Tennant 29 Nov 2019

Google's new 'My Storytime' platform helps families stay in touch
Google's new 'My Storytime' platform helps families stay in touch

Google has launched a new platform called My Storytime, which aims to keep families in touch with pre-recorded audio via Google Assistant...

By Shereesa Moodley 28 Nov 2019

#EntrepreneurMonth: How AI startup ask-jean is disrupting the SA wine tech industry
#EntrepreneurMonth: How AI startup ask-jean is disrupting the SA wine tech industry

It's not always easy to know what wine to pair or purchase when you're planning an occasion with friends or when you're in a store having to make a selection. Ask-jean, a voluntary data hub has come along to simplify the decision-making process, with the wine consumer in mind...

By Robin Fredericks 25 Nov 2019

#AfricaCom: Smartphone costs the biggest barrier to a digitally inclusive Africa
#AfricaCom: Smartphone costs the biggest barrier to a digitally inclusive Africa

The next technological evolution is advancing at an exponential rate and by leaving out some on this journey, we allow the current societal divides and inequalities to deepen...

By Sindy Peters 15 Nov 2019

Image credit: Brooke Lark on Unsplash.
How AI is helping brands manage their online reputation

The use of artificial intelligence (AI) and machine learning is on the rise, but it's important to know which reputation management processes should and shouldn't be automated...

By Ashleigh Wainstein 15 Nov 2019

Image source: PwC global entertainment and media outlook.
#PwCOutlook: E&M gets personal

The main findings of the 10th edition of the African version of the PwC Entertainment and Media Outlook: An African perspective, 2019 - 2023 was recently presented in Johannesburg...

By Danette Breitenbach 15 Nov 2019

Google for South Africa event. Image source: Danette Breitenbach.
#GoogleforSouthAfrica: Building inclusive products for all South Africans

Building inclusive products for all South Africans is the motivation for several new developments and commitments recently made by Google South Africa at the first Google South Africa conference held in Johannesburg...

By Danette Breitenbach 14 Nov 2019

Image credit: Google Africa.
#GoogleforSouthAfrica: Contributing to connectivity

Free fast internet is a game-changer, but while public Wi-Fi is highly valued by South Africans, deploying a sustainable service can be challenging...

By Danette Breitenbach 13 Nov 2019

Image credit: Plush Design Studio on Unsplash.
The 6 pillars of killer content creation

Here are six points to consider when building a campaign to get brands out there...

By Zubeida Goolam 11 Nov 2019

Image credit: Chris Liverani on Unsplash.
Why data is more important than ever to customer experience

In today's world, the margin between businesses that thrive and those that merely survive is growing increasingly narrow...

By Brent Haumann 6 Nov 2019

Amanda Alves, head of digital at Publicis Machine. Image supplied.
Why human creativity is still needed to navigate radical innovation

Publicis Machine's Amanda Alves elaborates on why human creativity and innovation are still needed to navigate 4IR. She also lets us in on which skills will be most at risk of commoditisation, as AI and machine learning enter the workplace...

By Juanita Pienaar 4 Nov 2019

Meet Facebook News: its new 'dedicated place' for news in the US
Meet Facebook News: its new 'dedicated place' for news in the US

Facebook on Friday announced that it has begun testing a new "dedicated place" for news on its platform called Facebook News...

By Shereesa Moodley 28 Oct 2019

Image credit: Esteban Lopez on Unsplash.
A different perspective on measurement for the non-analytical mind

Have measurement frameworks ever confused you? Just how do you go about deciding which framework is best for your marketing efforts? Let me help...

By Tyran De Beer 24 Oct 2019

Image credit: Elena Koycheva on Unsplash.
3 ways to leverage social media the right way

There is no denying that social media is a powerful tool to generate leads, build brands and grow businesses...

By Jacqueline Raw 23 Oct 2019

Image credit: Jaromir Kavan on Unsplash.
How technology helps brands evolve

Today's customers are tech-savvy; have access to brands across a global marketplace; are not restricted to trading hours; and they know what they want.

By Paula Sartini 18 Oct 2019

Managing apps connected to Instagram is going to get a lot easier
Managing apps connected to Instagram is going to get a lot easier

Instagram on Tuesday revealed updated settings coming to the platform to help you better manage third-party apps...

By Shereesa Moodley 18 Oct 2019

Image credit: Sticker Mule on Unsplash.
Social media is killing advertising? I don't think so.

Is social media killing advertising? You've probably heard this question 1,000 times lately...

By Rirhandzu Shingwenyana 17 Oct 2019

Data technology driving agility in retail
Data technology driving agility in retail

Competition amongst suppliers and retailers are at an all-time high, and today's consumer is much less predictable than in the past...

By Lauren Hartzenberg 15 Oct 2019

Image credit: LUM3N on Unsplash.
The do's of social media marketing

As someone has so aptly said, when you are in any doubt as to the appropriateness of something you intend posting, apply the golden rule: WWGT (what would Granny think?)...

By Jessica Barrella 15 Oct 2019

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